What is a Buyer's Journey?
What is a buyer's journey, and what information can you provide to guide them into a purchase? The...
4Sep
What is a Buyer's Journey?
What is a buyer's journey, and what information can you provide to guide them into a purchase? The secret to better sales outcomes is understanding where your prospects are in the buying process, also known as the buyer's ...
30Aug
How Can I Grow My Email List?
Don’t let social media distract you from one of the oldest and most effective marketing platforms out there. Email is still a great way to reach people, as 99% of consumers check their email every day. In fact, email ...
28Aug
What is a CRM? And Why Should I Use One?
Simply put, CRM -- or customer relationship management -- refers to software that tracks interactions with prospects and customers.
23Aug
What's new with Google and SEO?
When is the last time you checked-in on the SEO health of your site? Has anything changed recently? Chances are it has – as Google’s search engine is always evolving, with frequent updates and improvements to ...
21Aug
What are the Best Marketing Books?
Whether you’re a marketing manager at a large company or a small business owner trying to make it to the next level – expanding your intellectual arsenal is always a good thing.
9Aug
What Should My Email Open Rate Be?
How can you tell if you are getting the most out of your email campaign? While platforms such as Hubspot or Mailchimp provide you with detailed analytics, these numbers mean less if you don’t have a benchmark to ...
2Aug
What Are The Best Free Keywords Tools?
With the number of tools out there designed to help you with SEO, there is no reason to guess at which keywords ...
25Jul
How Can I Optimize for Local SEO?
Everyone knows the importance of SEO. But what about optimizing your website to reach people near you? Shifting your focus to local search results (also known as Local SEO) can help boost website traffic, leads and ...
18Jul
The Worst Advice You Could Get About Social Media Marketing
We've all had our fair share of bad advice. Thankfully, over the years we get better and better at discerning the good from the bad. But when it comes to your social media marketing, you can’t afford to listen to bad ...
11Jul
7 Stats to Know Before Your Next Email Campaign
Email is still alive and well, despite the spotlight always on the young and vibrant social media. In fact, email generates $38 for every $1 spent, which is an astounding 3,800% ROI, making it one of the most effective ...
3Jul
7 Hacks for Highly Converting Landing Pages
A landing page is a marketer’s best friend when it comes to capturing new leads. That's because landing pages enable us to direct visitors, from sources such as Google Adwords, Facebook or an email campaign, to ...
19Jun
A Simplified Checklist for Running a Google Ad Campaign
If the first page of Google was a real place, hands down, it would be Park Avenue – taking it’s ranks as the most prime real estate on the web. First page minimum bids for AdWords ads has gone up by 15%. Even the CPCs ...
13Jun
Insight into 2019 Texas Homebuyers: Age, Motivations, Demographics
If someone walked into your next marketing meeting and asked a simple question – what motivates the average Texas homebuyer – would your answer be backed by research or assumption?
7Jun
How to Get Better Results from Your Marketing Videos
Who cares how many views or likes your video has? What matters is that it generates good leads and converts customers.
6Jun
5 Hot Tidbits to Know This Month in Marketing
Being a savvy marketer is all about being in the know – how else are you going to leave the competition in your dust? But not everyone has time the time or patience to sift through heaps of news feeds each week. So ...
31May
Should My Brand Be Advertising on Instagram?
The more we hear about Instagram the more of us marketers are thinking seriously about whether it’s time to jump on the insta-bandwagon. After all, the platform boasts an impressive 1 billion active monthly users. In ...
30May
5 Reasons Your Sales Follow-up is Failing
You've made the perfect pitch to a potential client you'd love to work with. Feeling confident, you reach out to follow-up, only to receive the cold shoulder. While it is hard to pinpoint the exact ...
27May
7 Signs You Need Help With Inbound
While inbound marketing is designed to simplify your marketing efforts, beginners can still run into obstacles if they have not benefited from coaching or direction from an inbound expert.
17May
A Simple Cheat Sheet for Winning at SEO
Showing up on the first page of Google means money. It’s no secret that companies pay big bank in Adwords to appear as the number one search result. After all, we’re talking about the worlds largest advertising ...
6May
Facebook Hates These 5 Types of Ads
Nobody likes being rejected. Especially when you’ve put extra hours into launching an awesome ad campaign – only to see it get shut down by the world’s 2nd largest advertising platform (after Google). ...
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How Can I Grow My Email List?
Don’t let social media distract you from one of the oldest and most effective marketing platforms...
What is a CRM? And Why Should I Use One?
Simply put, CRM -- or customer relationship management -- refers to software that tracks...
What's new with Google and SEO?
When is the last time you checked-in on the SEO health of your site? Has anything changed recently?...
What are the Best Marketing Books?
Whether you’re a marketing manager at a large company or a small business owner trying to make it...
What Should My Email Open Rate Be?
How can you tell if you are getting the most out of your email campaign? While platforms such as...
What Are The Best Free Keywords Tools?
With the number of tools out there designed to help you with SEO, there is no reason to guess at...
How Can I Optimize for Local SEO?
Everyone knows the importance of SEO. But what about optimizing your website to reach people near...
The Worst Advice You Could Get About Social Media Marketing
We've all had our fair share of bad advice. Thankfully, over the years we get better and better at...
7 Stats to Know Before Your Next Email Campaign
Email is still alive and well, despite the spotlight always on the young and vibrant social media....
7 Hacks for Highly Converting Landing Pages
A landing page is a marketer’s best friend when it comes to capturing new leads. That's because...
A Simplified Checklist for Running a Google Ad Campaign
If the first page of Google was a real place, hands down, it would be Park Avenue – taking it’s...
Insight into 2019 Texas Homebuyers: Age, Motivations, Demographics
If someone walked into your next marketing meeting and asked a simple question – what motivates the...
How to Get Better Results from Your Marketing Videos
Who cares how many views or likes your video has? What matters is that it generates good leads and...
5 Hot Tidbits to Know This Month in Marketing
Being a savvy marketer is all about being in the know – how else are you going to leave the...
Should My Brand Be Advertising on Instagram?
The more we hear about Instagram the more of us marketers are thinking seriously about whether it’s...
5 Reasons Your Sales Follow-up is Failing
You've made the perfect pitch to a potential client you'd love to work with. Feeling confident, you...
7 Signs You Need Help With Inbound
While inbound marketing is designed to simplify your marketing efforts, beginners can still run...
A Simple Cheat Sheet for Winning at SEO
Showing up on the first page of Google means money. It’s no secret that companies pay big bank in...
Facebook Hates These 5 Types of Ads
Nobody likes being rejected. Especially when you’ve put extra hours into launching an awesome ad...
