Ask On-Target!
Browse articles, examples, and quick reads on branding, digital marketing, websites, advertising, and sales support for real-world businesses.
Latest posts
Digital Marketing
The Home Services industry is experiencing a shift where consumers have the luxury of choice in the number of providers available to them. This has also led to the value of their...
Content Strategy
As B2B industries in the real estate and building industry increase their marketing efforts, it is important to understand how to use content effectively. Content takes many...
Inbound Marketing
Motivating people to take action is not an easy job. People are continuously weighing their options, in many cases their subconscious mind is really driving their behavior. This...
Pay Per Click
For those in the home services industry, the reality of the cyclical needs of customers can be a cause for concern. After all, there normally isn't much need for mowing services...
Social Media
Largely, home services businesses have subsisted through the recent pandemic, and are poised for a busy year in 2021. That's great news, but for small to medium sized...
Email Marketing
More of your customers are at home and in front of devices than ever, and along with that comes increases in the amount of emails they will likely see. The challenge for many...
Social Media
According to Hootsuite, 4.66 billion people worldwide were using the internet in January 2021, up by 316 million since January 2020. The digital shift has drastically influenced...
Billed as an on-demand way for customers to get the home services they need, Amazon Home Services has been around for six years now. In that time many small home services...
Social Media
We've all had our fair share of bad advice. Thankfully, over the years we get better and better at discerning the good from the bad. But when it comes to your social media...
Pay Per Click
Pay-Per-Click (PPC) is a customized marketing strategy that allows businesses to reach customers beyond organic search results. A good PPC marketing strategy will attract new...
Online presence
Speed is king, and no where is that more true than for your website. As the saying goes though, you only get one chance to make a good first impression. So, what does that mean...
Digital Marketing
Most of us have run into an issue where we sought advice online from an expert source. Often these providers have a substantial library of helpful videos with tips and tricks that...
Digital Marketing
Digital Marketing
Understanding and anticipating your customers needs and wants relative to your product or service offering will bring you more business. How do you get those insights, and how can...
Content Strategy
In an industry where business is often seasonal, 2020 largely did no favors for home services companies across the nation. That's not to say that some of them saw little...
Home Services providers are part of an industry nearing $174 Billion in value, and yet over 150,000 of them close every year. In order to over come this trend, smart spending is...
Content Strategy
Website design is always changing, and with it come new trends for layouts, visuals and content that is meant to engage the user, but more importantly move them to conversion....
Online presence
Content Strategy
Figuring out how to book more meetings can be tricky, but it doesn't have to be. In this blog, we'll go over a few strategies that will help you book more meetings with clients...
Digital Marketing
Let's start off with the stats. According to HubSpot, in 2020, over 81% of businesses used video as a marketing tool which is up 63% from 2019. Also, Google has said that 6 out of...
