Ask On-Target!
Browse articles, examples, and quick reads on branding, digital marketing, websites, advertising, and sales support for real-world businesses.
Latest posts
Search Engine Optimization
Search engine optimization has changed dramatically in the last few years. It now accommodates the way humans search as well as the type of devices they use to conduct those...
Email Marketing
User experience is at the heart of every piece of messaging and content an organization produces. Often though, that messaging and content doesn't reach expected levels of...
On-Target! News
In the home services industry much of the research and conversion process has evolved to the use of online forms and email when a potential client is ready to begin a job....
Digital Marketing
Digital marketing is the most effective way to drive people to a website and to help it rank better with search engines. And thankfully for most small businesses, digital...
Sales
Small businesses today must be resilient, adaptable, and most importantly digital. Why?
Inbound Marketing
One of the best strategies your sales team can borrow from your marketing department to be more effective isContent Strategy.
Search Engine Optimization
When we were first introduced to virtual assistants like iPhone’s Siri, we had fun with it. We asked silly questions like “Siri, will I win the lottery?” just to see what humorous...
Inbound Marketing
It's the beginning of a New Year, and with it comes reflection, and the hope that this year will be better than the last. Hope is great, but having a plan can help ensure you're...
Search Engine Optimization
SEO (search engine optimization) copywriting is all about writing engaging content, so Google search engine results page (SERP) ranks it high. It attracts quality organic traffic,...
Inbound Marketing
You've heard it before — the way people search online is changing, so your website content strategy needs to change too. And if your website is desperately needing a boost in...
Content Strategy
Simply defined as Website Accessibility Guidelines, WCAG 3.0 was published on 1/21/2020 and brings new changes over 2.2 for users with disabilities. Why do these changes matter...
Sales
Need a good line to kick off your next meeting? Want to break the ice with a new colleague?
Digital Marketing
Billions of viewers watch YouTube every month. With that kind of audience numbers, it just makes sense to use YouTube to advertise your business or product. Here are four tips for...
Forget posting dark humor, creative, or funny content. Get the punctuation wrong, and grammar enthusiasts will hunt you down with memes.
Inbound Marketing
As B2B industries in the real estate and building, and many other industries increase their marketing efforts, it is important to understand how to use content effectively....
Content Strategy
Amongst the many changes in 2020, a critical one for New Home sales was that smartphone usage overtook desktop internet browsing. Yes, the smartphone has become the gateway to...
Real Estate Marketing
AdAge recently published a helpful article that outlined the concept of SEO with B2B companies as fairly simple: get seen by the customer, draw them in, and sell them services and...
As you may have noticed, SEO has been going through a lot of changes lately. Google has gotten a lot smarter and a lot better at retrieving information from websites. And as...
Digital Marketing
"I want more leads. I want more repeat customers. I want a greater market share. I want to beat out my competitors"...these are very common "goals" that many businesses have at...
Digital Marketing
Businesses are finding ways to thrive during the pandemic, and a new report confirms their determination. Many small businesses are persevering through economic uncertainty,...
