Insights That Move Your Marketing Forward.

Content Strategy

How Do We Compare Our Company With Competitors?

It’s always a good idea to get to know your competition. By maintaining an arsenal of information about competitors, you can anticipate actions and always stay one step ahead. You...

Content Strategy

Does Our Website Really Need a Redesign?

Not everyone needs a new website. But if you want start seeing more results with your marketing efforts – it’s the first place to start. Here are a few examples of ways your...

How Should We Market to Millennials?

With an annual buying power of $200 billion, the millennial market is becoming a top-priority across all industries – tech start-ups aside. But what do we actually know about...

What Does Google’s BIG Update Mean for Marketers?

Google’s search engine is not only getting smarter – it’s also becoming more “human”. Google is constantly making improvements that help boost user experience, from putting mobile...

Are We Scaring Our Customers Away?

Do your marketing efforts tend to trick or treat your customers? Are you being haunted by wasted marketing dollars? Here are a few ways you could be scaring potential customers...

Social Media

Why Isn’t Our Social Media Following Growing?

Social media is one of the most powerful tools a brand can use to reach new customers. However, getting results is not as easy as it looks. Just because you are sharing...

On-Target! News

On-Target! Wins Website and Brochure of The Year at 2019 PRISM Awards

Our Houston digital marketing agency was recently awarded Website of the Year for our work on All Points Group and Sales Brochure of the Year for our work with DPIS at the 2019...

Email Marketing

What Are Examples of Email Campaign Strategies?

Want to branch out from your “business as usual” marketing messages? Email campaigns have the power to yield $44 in ROI for every $1 spent. But to truly reap the benefits of...

video

Do You Need Help with Video Production?

Many business owners are starting to turn to video as a marketing and sales tactic. Whether it’s on social media, the front page of a website, or embedded in a sales email, video...

How Can You Help People Experiencing Homelessness?

Learn how you can Be The Key to solving homelessness in Houston and join the movement to change lives. At On-Target!, we have aligned ourselves with two amazing nonprofit...

Our Agency is Relocating to The Cannon

Effective October 21st, 2019 On-Target!, Houston's digital marketing agency, will be moving to The Cannon located at 1336 Brittmoore Rd, Houston, TX 77043. (near I-10 and Beltway...

Should We Be Doing Offline Marketing?

Absolutely! Whoever said “print is dead” was missing the big picture. Ideally, our marketing strategies should be well-rounded and branch out to several platforms. This means...

Content Strategy

What Are Examples of Effective Website Copy?

Great website copy sells. It goes beyond listing benefits, features or services. It refrains from using meaningless verbs and empty promises. Instead, it speaks directly to your...

How Do I Find My Target Audience?

Good marketing starts with knowing your audience. Great marketing is demonstrating a deep understanding of your audiences' unique needs.

Answers to Common Business Marketing Questions

It’s said that the key to success is all about asking the right questions. This is especially true in marketing, where the very nature of the industry is continuously evolving....

Inbound Marketing

What is a Buyer's Journey?

What is a buyer's journey, and what information can you provide to guide them into a purchase? The secret to better sales outcomes is understanding where your prospects are in the...

Email Marketing

How Can I Grow My Email List?

Don’t let social media distract you from one of the oldest and most effective marketing platforms out there. Email is still a great way to reach people, as 99% of consumers check...

Inbound Marketing

What is a CRM? And Why Should I Use One?

Simply put, CRM -- or customer relationship management -- refers to software that tracks interactions with prospects and customers.

Search Engine Optimization

What's new with Google and SEO?

When is the last time you checked-in on the SEO health of your site? Has anything changed recently? Chances are it has – as Google’s search engine is always evolving, with...

Digital Marketing

What are the Best Marketing Books?

Whether you’re a marketing manager at a large company or a small business owner trying to make it to the next level – expanding your intellectual arsenal is always a good thing....