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Insights That Move Your Marketing Forward.
Browse articles, examples, and quick reads on branding, digital marketing, websites, advertising, and sales support for real-world businesses.
Latest posts
Graphic Design
Graphic Design Trends
Staying at the forefront of graphic design trends is usually relegated to those organizations who have a high number of creatives on staff or work in a highly artistic industry....
Mobile Optimization
Are you Mobile-First Optimized?
Did you know most people will leave a mobile website if they can’t find what they’re looking for immediately?
Graphic Design
Why Your Infographic Still Matters...
Many businesses today have given much of their focus in regard to web traffic to keywords, phrases and topics that meet the search intent of their users. While there is absolutely...
New Real Estate Trends Are Emerging During The Pandemic
During the pandemic, we’ve seen how social conditions can rapidly shape human behaviors, from reducing spending to redirecting how we spend our time. The real estate market alone...
Inbound Marketing
How "We've always done it this way" is holding you back
No other 6-word phrase has doomed the efforts of even the best thought out marketing and sales plans. It's not a secret that in the "new normal", everything is, in fact, new... or...
Inbound Marketing
Benefits of Using Marketing Automation
Artificial intelligence (AI) has already invaded our personal lives through chatbots on our phones and other modern technological conveniences, so why not allow AI to work for our...
Inbound Marketing
Inbound Marketing Strategy
During the past few years, the way people communicate and what they expect from your business has changed. Traditional marketing campaigns like flyers, sales calls, snail mail,...
How One Brainstorm Meeting Led to Powerful Results: A Transformation
What does a successful brainstorm meeting look like? If you want to hold meetings that unearth better ideas and generate real results, we've found it's all about getting to know...
Thriving in 2020: Award-Winning Campaigns Recognized by GHBA
We know it’s harder than ever to make an impact, but with the right team on your side – you too, can thrive in 2020 and beyond. This philosophy of looking ahead, embracing the...
Inbound Marketing
On-Target Recognized as Top Inbound Marketing Agency
Inbound Marketing
New Isn't Always Better
You've done it. The new copy and imagery on your social posts, website, and ads look spectacular. Now you're just waiting for the new customers to come in. You keep waiting...
Inbound Marketing
The Hidden Costs of Marketing
One of the most echoed concerns of companies we work with is helping them stay on top of budgets. This is especially true when it comes to marketing since being aware of costs is...
Pending Home Sales Notch Record-Setting Monthly Increase in May
It’s been a challenging year for Houston’s real estate industry, but things are looking up. Here at On-Target! we’ve been ramping up marketing efforts with Houston real estate...
COVID-19
5 Secrets on How Some Companies Thrived in a Recession
Recessionary periods don’t have to be all doom and gloom. While many business leaders are cutting back on budgets, anticipating reduced sales and essentially battening down the...
COVID-19
How to Sell in a World Without Handshakes
Working from home has it’s benefits, but we can see why many people are starting to miss the hustle and bustle of an office. For salespeople, the shift to remote work may be...
COVID-19
Top 3 Mediums to Reach Consumers During #StayHome
Marketing dollars spent on the “out of home” sector may see an improved ROI by shifting to digital tactics during COVID-19, as studies show consumers are spending more time online...
COVID-19
The Four Ways Customers Behave in a Downturn
Purchases depend on consumers’ having disposable income, feeling confident about their future, trusting in business and the economy, and embracing lifestyles and values that...
video
Tricks That Will Make You Shine in Your Next Video Meeting
Feeling cool and confident in a video meeting can feel a little “ruff” around the edges. Fortunately, there are easy ways to improve your screen presence and take advantage of a...
Marketing News
Studies Show Brands Who Advertise During a Recession Come Out Ahead
While many businesses first consideration may be to cut back on advertising during a recession, the brands that maintain their ad budget and adapt their strategy will see better...