Insights That Move Your Marketing Forward.

Real Estate Marketing

How can I use Video to Improve Sales?

You've probably asked yourself, "How can I provide information that builds trust and moves buyers to the next stage of the sales process"? You're not alone in the constant search...

Sales

Outdated Sales Techniques That Are Flat Out Terrible

Cliches abound in the sales industry. It is a field that almost seems stuck in traditional and nearly unable to adapt to change. The following are a few of the terrible sales...

Inbound Marketing

7 Tips to Create the Perfect Buyer Persona

Buyer personas are a crucial component of successful real estate marketing, particularly for the sales departments. After all, the marketing team needs to know to whom they are...

Real Estate Marketing

How to Attract the Right Buyers in Real Estate

When it comes to real estate marketing, we don’t want just any traffic to our website, we want the right traffic. We want the people who are most likely to view a property, and,...

Inbound Marketing

5 Characteristics of a Texas Homebuyer

As a real estate developer or home builder, it is important to understand the characteristics of the people who are buying homes. A detailed overview (known as a buyer persona)...

Inbound Marketing

How to Double Your Sales in One Year

Doubling sales in one year may not be possible for big corporations like Apple, but it's actually a very attainable goal for small businesses. In this blog, we'll explain the...

3 Steps to Create Content People Care About

Content creation is one of the most important marketing tools to get noticed online.  But ... how do we do it? Constantly coming up with new content can sound overwhelming. In...

Real Estate Marketing

Top 4 Digital Tactics That Are Selling More Homes

A few years ago, builders relied heavily on word-of-mouth marketing to sell homes. They may have also invested a small amount of money in print and other channels, such as...

video

5 Reasons Why No One is Watching Your Video Content

Video is an important part of any marketing strategy. In fact, according to a report by Hubspot, video is projected to claim more than 80% of all web site traffic by 2019....

Social Media

Take Advantage of LinkedIn in 3 Easy Steps

More than 500M people of the world's professionals gather on LinkedIn to stay connected and informed, advance their careers and work smarter. But are you using LinkedIn to its...

Email Marketing

Three Ways Email is Evolving in 2017

There is a lot of discussion about how email is dying. Yet, even in the age of texting and social media, the ROI on email continues to outperform other marketing channels. This...

Email Marketing

Turn Web Leads Into Buyers Through Email Automation

For many online marketers, the holy grail is to turn every single lead into a committed long-term buyer. However, that is extremely difficult and a large portion of those reached...

Inbound Marketing

What Does the New "Ad-free" Age Mean to Marketers?

Advertisements are the bread and butter for marketers. Pushing ads online, on TV and in print are the main way companies attract new clients and retain them for the long-term....

Real Estate Marketing

Marketing to Realtors Will Help You Sell More Homes

New homes are the fiercest category in residential real estate. And according to the 2017 Home Buyer and Seller Trends report, 92 percent of homebuyers use a real estate agent or...

Marketing for Engineering Firms: Where to Start

Over the years, our team has been privileged to work with several reputable engineering firms. While each firm was as unique and different as individual people, they all seemed to...

Real Estate Marketing

3 Homebuyer Personas You Should Be Targeting

Effective real estate marketing means not only considering the behavior of your buyer, but understanding the unique segments within your prospect market. Each segment is...

Real Estate Marketing

5 Wasteful Spends by Real Estate Developers

What are developers wasting their money on when it comes to real estate marketing? As a real estate developer, you probably already shoulder many responsibilities that require you...

Content Strategy

3 Tactics for Generating Leads with Mobile Marketing

Using mobile marketing to generate leads may not be as straightforward as your other lead generation tactics, but it is a profitable and efficient way to reach your audience...

8 Signs It’s Time to Hire a Marketing Agency

Making the decision to spend money to make more money is intimidating. It’s important not to forget the potential interest you have to gain. When considering hiring a marketing...

Social Media

Get More Leads on Social Media with these 4 Tips

If you haven’t done so already, you may be considering incorporating social media into your strategic marketing plan. You’ve heard it’s a great way to generate buzz about your new...