Insights That Move Your Marketing Forward.

5 Steps for Managing Disaster Recovery for Your Business

For many business owners, the hardest part starts now. A natural disaster impacts even those who have not experienced property damage. It’s important to keep our spirits high and...

Real Estate Marketing

Discover Why Household Convenience Designs Are Trumping More Bedrooms

Social trends are impacting the way real estate developers develop and home builders build. Recent demographic trends point to more women working and not having children according...

Losing Out to Competitors? It's Time to Start Creating Value

If competitors are consistently beating you out, then you need to rethink your value proposition. In all likelihood, they've found ways to add or create enough value to keep...

Inbound Marketing

Creating a Homebuyer Persona

How well do you actually know the people you are trying to sell homes to? Understanding your customer is an essential step to real estate marketing. By creating a buyer persona,...

Real Estate Marketing

How can I use Video to Improve Sales?

You've probably asked yourself, "How can I provide information that builds trust and moves buyers to the next stage of the sales process"? You're not alone in the constant search...

Sales

Outdated Sales Techniques That Are Flat Out Terrible

Cliches abound in the sales industry. It is a field that almost seems stuck in traditional and nearly unable to adapt to change. The following are a few of the terrible sales...

Inbound Marketing

7 Tips to Create the Perfect Buyer Persona

Buyer personas are a crucial component of successful real estate marketing, particularly for the sales departments. After all, the marketing team needs to know to whom they are...

Real Estate Marketing

How to Attract the Right Buyers in Real Estate

When it comes to real estate marketing, we don’t want just any traffic to our website, we want the right traffic. We want the people who are most likely to view a property, and,...

Inbound Marketing

5 Characteristics of a Texas Homebuyer

As a real estate developer or home builder, it is important to understand the characteristics of the people who are buying homes. A detailed overview (known as a buyer persona)...

Inbound Marketing

How to Double Your Sales in One Year

Doubling sales in one year may not be possible for big corporations like Apple, but it's actually a very attainable goal for small businesses. In this blog, we'll explain the...

3 Steps to Create Content People Care About

Content creation is one of the most important marketing tools to get noticed online.  But ... how do we do it? Constantly coming up with new content can sound overwhelming. In...

Real Estate Marketing

Top 4 Digital Tactics That Are Selling More Homes

A few years ago, builders relied heavily on word-of-mouth marketing to sell homes. They may have also invested a small amount of money in print and other channels, such as...

video

5 Reasons Why No One is Watching Your Video Content

Video is an important part of any marketing strategy. In fact, according to a report by Hubspot, video is projected to claim more than 80% of all web site traffic by 2019....

Social Media

Take Advantage of LinkedIn in 3 Easy Steps

More than 500M people of the world's professionals gather on LinkedIn to stay connected and informed, advance their careers and work smarter. But are you using LinkedIn to its...

Email Marketing

Three Ways Email is Evolving in 2017

There is a lot of discussion about how email is dying. Yet, even in the age of texting and social media, the ROI on email continues to outperform other marketing channels. This...

Email Marketing

Turn Web Leads Into Buyers Through Email Automation

For many online marketers, the holy grail is to turn every single lead into a committed long-term buyer. However, that is extremely difficult and a large portion of those reached...

Inbound Marketing

What Does the New "Ad-free" Age Mean to Marketers?

Advertisements are the bread and butter for marketers. Pushing ads online, on TV and in print are the main way companies attract new clients and retain them for the long-term....

Real Estate Marketing

Marketing to Realtors Will Help You Sell More Homes

New homes are the fiercest category in residential real estate. And according to the 2017 Home Buyer and Seller Trends report, 92 percent of homebuyers use a real estate agent or...

Marketing for Engineering Firms: Where to Start

Over the years, our team has been privileged to work with several reputable engineering firms. While each firm was as unique and different as individual people, they all seemed to...

Real Estate Marketing

3 Homebuyer Personas You Should Be Targeting

Effective real estate marketing means not only considering the behavior of your buyer, but understanding the unique segments within your prospect market. Each segment is...