How well do you actually know the people you are trying to sell homes to? Understanding your customer is an essential step to real estate marketing. By creating a buyer persona, you can effectively target the right people to get actual results from your real estate marketing decisions. 

When creating your buyer persona, consider including customer demographics, behavior patterns, motivations, and goals. The more detailed you are, the better your outcomes will be.

Homebuyers come in all kinds, shapes, and sizes. They also have all their own situation like kids, no kids, one income, two incomes, size they are looking for, you get the picture. Here’s a test and an easy way to get ideas flowing— can you name a few of the characteristics of the homebuyer we are targeting in this real estate video? The more you can identify with a buyer and their needs, the stronger your messaging and content to that persona will be.