But ... how do we do it? Constantly coming up with new content can sound overwhelming. In fact, some of our most successful clients started out with the idea that there was simply nothing to write about. The key to changing this is all about perspective. That perspective being from the view of your potential customers, current client's, and market perception of your brand, product or service.
Sounds daunting right?
When it comes down to it, making people care about what you say, who you are, is based all on attraction. Inbound marketing is the driver of any successful content decision because it's about what your potential customers want to see, not what you think they should see that matters. Further, now that Google has introduced E.A.T. criteria, your content should also align exactly to the users search intent in order to rank higher than other similar content. Why is all of this so important?
This video will break down the science of content marketing, according to the inbound approach.