If you are reading this, you are probably pretty confident that YouTube advertising can be a good investment for your business, and we must agree. With well over one billion users and projected net U.S. video ad revenues of $2.59 billion in 2017, YouTube has become more than just a major tool for marketers it is quickly becoming the advertising platform of choice for businesses ranging from "Fortune 500" companies to garage start-ups. [Forbes]
So it sounds like a good idea, but you may not be sure exactly how to get started. Here are some pointers on effectively using YouTube as a markting tool.
When it comes to the cost of advertising on YouTube, basically there are two options. You can either pay a flat rate (on average companies pay around $10 at least to start) or you can pay only when people choose to actually watch your ad or interact with your ad. You just simply have to determine what’s best for your budget and act accordingly. One of the benefits of using YouTube is that you can adjust your options at any time at no extra cost to you.
Building Your Ad
If you are using an iPhone, creating ads on YouTube is super easy because it gives you all the tools you need to actually build your ad. The YouTube app for iPhone will walk you through all of the steps to building a stunning advertisement. There are over 130 templates to choose from, and the app will tell you how to add things to your video. When you’re finished, an advertising pro will help you finish setting up your campaign. Whether you have an iPhone or not, here are some helpful tips on creating compelling video ads. Also, if you spend more than $150 on advertising with YouTube, you can get a professional to shoot your ad for free.
Choosing Your Audience
At this point, you’ll have to decide who your target audience is. Things to consider are geographic locations, age, gender, interests, and a multitude of other things. Once you’ve decided on your target audience, YouTube will help you get your ad out there where it will be seen by the people you are looking to target.
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