Inbound Marketing Methodology
During the past few years, the way people communicate and what they expect from your business has changed. Traditional marketing campaigns like flyers, sales calls, snail-mail, and trade shows are no longer bringing in the same results. The good news? There is a new way to stand out from the competition and start getting a ton of new customers.
This highly effective method is known as inbound marketing — and you can start implementing it in 3 easy steps right away.
The inbound methodology is composed of three stages: attract, engage, and delight. It’s about creating valuable experiences that have a positive impact on people and your business.
How do you do that?
You attract prospects and customers to your website and blog through relevant and helpful content. Once they arrive, you engage with them using conversational tools like email and chat and by promising continued value. And finally, you delight them by continuing to act as an empathetic advisor and expert.
Unlike outbound marketing, with inbound marketing, you don’t need to fight for your potential customers’ attention. By creating content designed to address the problems and needs of your ideal customers, you attract qualified prospects and build trust and credibility for your business. It offers a plethora of new, effective techniques that can enable us to see unprecedented growth.
You can also watch our short intro video to Inbound Marketing below.
Supporting this methodology is a full platform of software for marketing, sales, service, and customer relationship management. These tools are powerful alone, but they’re even better when used together, helping you grow with the inbound methodology.
By combining the inbound methodology with the HubSpot software and marketing team, you’ll grow your business and get customers who buy more, stay with you longer, refer their friends, and tell the world they love you.