You should use Pay-Per-Click Marketing because with the right keywords and audience, you can generate immediate traffic to your website in a cost-effective manner.
PPC marketing is extremely customizable. You can run an ad that is only seen by a certain zip code or other highly-tailored demographics. And while your ad may show to thousands of people in your specific target audience, generating free awareness, you only pay when someone clicks on the ad.
To learn more, read our PPC Guide.