What are the best practices that On-Target! uses when creating infographics?

Infographic Design Best Practices by On-Target!

Creating effective infographics involves combining visual design with clear, concise information. Here are some best practices for creating infographics:
FAQ: Why use infographics?

On-Target! Best Practices:
1. Define Your Purpose

  • Clear Objective: Understand the goal of the infographic. Is it to inform, entertain, or persuade?
  • Target Audience: Know your audience and tailor the content and design to their preferences and needs.


    2. Research and Plan

  • Accurate Data: Use reliable and up-to-date sources for your information.
  • Storyline: Create a logical flow or narrative to guide the reader through the information.

3. Design Principles

  • Visual Hierarchy: Use size, color, and placement to emphasize the most important information.
  • Simplicity: Keep the design clean and uncluttered. Avoid overwhelming the viewer with too much information.
  • Consistency: Use a consistent color scheme, typography, and style throughout the infographic.


4. Use Engaging Visuals

  • Icons and Illustrations: Use icons, illustrations, and images to make the content more engaging and easier to understand.
  • Charts and Graphs: Choose the right type of chart or graph to represent data effectively (e.g., pie charts for proportions, bar graphs for comparisons).

5. Optimize Readability

  • Legible Fonts: Choose fonts that are easy to read. Avoid using too many different fonts.
  • Contrast: Ensure there is enough contrast between text and background for readability.
  • Spacing: Use ample spacing between elements to avoid clutter.

Talk to an Expert

6. Make it Shareable

  • Size and Format: Create the infographic in a size and format that is easy to share on social media and websites.
  • Call to Action: Include a clear call to action if relevant, such as visiting a website or sharing the infographic.

7. Test and Revise

  • Feedback: Get feedback from others to see if the infographic is clear and engaging.
  • Adjust: Make necessary adjustments based on feedback and ensure all information is accurate and visually appealing.

8. Branding

  • Logo and Branding Elements: Include your logo and any other branding elements to ensure the infographic aligns with your brand identity.
  • Consistent Voice: Use a consistent tone and style that matches your brand.

By following these best practices, you can create compelling infographics that effectively communicate your message and engage your audience.


Typical Cost

The cost of creating an infographic can vary widely based on several factors, including the designer's experience, the complexity of the project, the region, and the scope of work. Here are some typical cost ranges:

Freelance Designers

  • Beginner Designers: $50 - $150 per infographic
    • Suitable for simple projects or if you're on a tight budget.
  • Mid-Level Designers: $150 - $500 per infographic
    • More experienced designers who can handle moderate complexity and provide a more polished result.
  • Expert Designers: $500 - $2,000+ per infographic
    • Highly skilled professionals or specialists who deliver high-quality, detailed, and customized infographics.

Design Agencies

  • Small Agencies: $500 - $2,000 per infographic
    • Often provide a team-based approach, which can include research, design, and revisions.
  • Large Agencies: $2,000 - $10,000+ per infographic
    • Offer comprehensive services including strategy, extensive research, high-quality design, and multiple rounds of revisions. Ideal for larger businesses with a substantial budget.

DIY Tools

  • Subscription Services: $10 - $50 per month
    • Tools like Canva, Piktochart, and Venngage offer templates and user-friendly design interfaces. Suitable for those with basic design skills looking to create their own infographics.

Factors Influencing Cost

  • Complexity: Detailed and data-heavy infographics with custom illustrations and multiple revisions will cost more.
  • Turnaround Time: Rush jobs or short deadlines may incur additional fees.
  • Scope of Work: Costs increase if the project includes additional services like data analysis, copywriting, or multiple versions/formats of the infographic.

Average Cost Example

  • Simple Infographic by a Mid-Level Freelancer: $200 - $400
  • Complex Infographic by an Expert Designer: $1,000 - $2,500
  • High-End Infographic by a Large Agency: $3,000 - $8,000

Choosing the right option depends on your budget, the complexity of the infographic, and the level of quality you require.

How many hours will it take? 

The time required to create an infographic can vary significantly depending on several factors such as complexity, level of detail, familiarity with the tools, and the amount of data involved. Here is a rough breakdown:

Talk to an Expert

1. Planning and Research (2-4 hours)

  • Define Purpose and Audience: 0.5 - 1 hour
  • Gather and Verify Data: 1 - 2 hours
  • Outline and Storyboarding: 0.5 - 1 hour

2. Design and Creation (4-8 hours)

  • Initial Design Setup: 0.5 - 1 hour
  • Creating Visual Elements (icons, charts, illustrations): 1 - 3 hours
  • Layout and Composition: 1 - 2 hours
  • Adding Text and Data: 1 - 2 hours

3. Review and Revisions (1-2 hours)

  • Internal Review and Edits: 0.5 - 1 hour
  • Feedback and Revisions: 0.5 - 1 hour

4. Final Touches and Export (0.5-1 hour)

  • Final Adjustments: 0.5 hour
  • Exporting and Optimization: 0.5 hour

Total Estimated Time: 7.5 - 15 hours

Factors Influencing Time

  • Complexity of Data: More complex data requires more time to visualize accurately.
  • Design Skills: Experienced designers might complete the work faster.
  • Tools Used: Familiarity with design tools can reduce the time required.
  • Level of Detail: More detailed and polished infographics take longer to create.

For a simple infographic, the process might take closer to 7-8 hours, while a more complex or highly detailed infographic could take upwards of 15 hours or more.