According to a recent report from the Direct Marketing Association (DMA) that was published in B2B magazine <http://www.btobonline.com/article/20110311/DIRECT10/303119994/dma-report-digital-leads-marketing-improvements-in-q4> , marketers and advertisers have seen “modest but steady improvements” in all key economic performance measures, led by direct and direct channels.

DMA’s Quarterly Business Review for Q4 of 2010 found that 57.4% of marketers reported an increase in revenue generated from direct/digital marketing activity, compared with the year-earlier period.

Search, social and mobile programs had the largest ROI increases in ROI in Q4, according to the report. For the first quarter of this year, 53.5% of marketers and 46.1% of suppliers anticipated improved performance.

DMA’s Quarterly Business Review for Q4 of 2010 is based on two online surveys conducted by DMA’s Research and Market Intelligence department in January 2011.

In total, DMA received 665 usable survey responses.

On-Target Marketing and Advertising began 2012 by rolling out an updated website for the 2^nd largest printer in Houston.

Southwest Precision Printers (www.swpp.com) now has a new site that offers customers improved navigation and enhanced interactive services. The new-look website also contains the latest news, job listings, used equipment sales and detailed information on all SWP services.

“We not only expect this new site to be more interactive for Southwest Precision Printers’ customers,” says On Target! owner Scott Steiner, “we think they’ll spend more time there and visit more often.”
Continue reading “Making the Client Experience More Interactive and User-Friendly” »

BY SCOTT STEINER
On-Target!

When On-Target! Marketing and Advertising proposed the concept of sharing what living at Lakes of Bella Terra is really like through online video testimonials, Ryko Development embraced the idea. As a result of the extensive use of video on www.lakesofbellaterra.com the average visitor is spending nearly six minutes on the website.

In Internet terms, that’s an eternity, more than three times the average for most real estate websites according to the Coremetrics 2009 Benchmark study.
Continue reading “Video-On-Demand Helps Developer Engage More Web Prospects” »

Redesigning your existing website? If so, you are undoubtedly facing questions about how to change your design to a new updated look, improving your online presence, or even deciding what to keep and what to trash from your online content.

Topics to consider would be a) web analysis, b) website goals & vision, c) navigation & structure, d) visitors interaction and e) design & composition. This article will cover most of the significant parts of all the various stages of a website redesign project. And while a web site can look out-of-date very fast, if you take your time and plan well, you can create something that will last a long time and reduce future costs for you and your clients. To learn more, click here…

A projection released today by eMarketer shows a growth in online ad spending by 20% this year. This increase is due to the fact companies are spending more on display advertising than had originally been projected. But will it continue to grow? By 2015 eMarketer says that online advertising will make up close to 28% of total US major media ad spending.

If you’ve been holding off from advertising online, it’s probably time to rethink that strategy. Read the full forecast here.