Video is one of the most powerful tools to market your product online, attract more visitors to your website and keep them there longer.

The result is to hopefully generate more leads. More leads means more business.

Videos on demand (VOD) ads are everywhere and we’re spending more time watching them. Neilson, the company that rates Television programs, predicts that within 2 years, more than 90% of all web traffic will be video on demand.

And since Google now owns You Tube, guess what? VOD now plays a larger role in search engine optimization (SEO). That’s what it is all about. Helping more people find your website. More traffic. More leads. More business.
Continue reading “How to Add Video to Your Website. A Short FAQ” »

Are you looking at adding video to your website? While many of On-Target’s customers are experiencing success by updating their websites via graphic design upgrades, logos and content, making them more user-friendly and easy to navigate, video has become essential to attracting visitors and keeping them on your website longer. Websites need to engage and inspire to sell. Video helps this cause.

But what about the production value of the videos? Video on demand, (VOD) cannot only successfully help you market and sell your product; it can boost your page ranking for organic searches on Google.  But how much should you spend on the video?
Continue reading “Website Videos- How Long Do They Need to Be? New Study Says Short and Well Produced Are Better” »

According to a recent report from the Direct Marketing Association (DMA) that was published in B2B magazine <http://www.btobonline.com/article/20110311/DIRECT10/303119994/dma-report-digital-leads-marketing-improvements-in-q4> , marketers and advertisers have seen “modest but steady improvements” in all key economic performance measures, led by direct and direct channels.

DMA’s Quarterly Business Review for Q4 of 2010 found that 57.4% of marketers reported an increase in revenue generated from direct/digital marketing activity, compared with the year-earlier period.

Search, social and mobile programs had the largest ROI increases in ROI in Q4, according to the report. For the first quarter of this year, 53.5% of marketers and 46.1% of suppliers anticipated improved performance.

DMA’s Quarterly Business Review for Q4 of 2010 is based on two online surveys conducted by DMA’s Research and Market Intelligence department in January 2011.

In total, DMA received 665 usable survey responses.

On-Target Marketing and Advertising began 2012 by rolling out an updated website for the 2^nd largest printer in Houston.

Southwest Precision Printers (www.swpp.com) now has a new site that offers customers improved navigation and enhanced interactive services. The new-look website also contains the latest news, job listings, used equipment sales and detailed information on all SWP services.

“We not only expect this new site to be more interactive for Southwest Precision Printers’ customers,” says On Target! owner Scott Steiner, “we think they’ll spend more time there and visit more often.”
Continue reading “Making the Client Experience More Interactive and User-Friendly” »

BY SCOTT STEINER
On-Target!

When On-Target! Marketing and Advertising proposed the concept of sharing what living at Lakes of Bella Terra is really like through online video testimonials, Ryko Development embraced the idea. As a result of the extensive use of video on www.lakesofbellaterra.com the average visitor is spending nearly six minutes on the website.

In Internet terms, that’s an eternity, more than three times the average for most real estate websites according to the Coremetrics 2009 Benchmark study.
Continue reading “Video-On-Demand Helps Developer Engage More Web Prospects” »