In today’s Twitter-Face-Blog-a-Doodle world filled with monumentally overwhelming and mostly annoying cries for our attention, relevance matters. Gaining attention is a battle, but maintaining it throughout the buying process separates strategic creative from most of the brand communications that bombard us each day.
Why is something so simple so consistently ignored? It’s not at On-Target!
The Time Warner blackout of CBS from its services is fast approaching the two week mark. Since August 2, people with Time Warner Cable service in New York, Los Angeles, Kansas City and Dallas have been missing out. This poses a problem for each company. Both will lose money, and it’s all but guaranteed both will lose popularity with their customers. READ MORE >>
On-Target! Marketing & Advertising has yielded exceptional results in many of its latest Search Engine Marketing (SEM) campaigns. This success is largely due to its implementation of Google Adwords campaigns and Google Display Network to help drive client website traffic and attract more viable web leads. So prominent were these results that On-Target! has been recognized as a winner in the Google All-Stars program. READ MORE >>
So by now we’ve all heard the news: a child is born unto the Royal Family, and of course the internet went completely bananas over it. Now, we at On-Target! weren’t exactly glued to our screens begging for coverage about this, but then we found out that the Royal Baby had gotten 2 million+ Twitter mentions. We wouldn’t be great at our jobs if we didn’t take at least a little time to think about what this meant for brands on social media. READ MORE >>