Question 1

Why are my leads not converting?

Accepted Answer

Leads are the lifeblood of your business, see how you can bring them in and get them to convert in the article below:

https://www.ontargetagency.com/ask-on-target/marketing-bringing-in-leads

Question 2

How can I use PPC to help sustain my seasonal business?

Accepted Answer

Many home service companies experience seasonality in their business, but that doesn't mean that you can't stay busy even in non-peak periods. Learn how here:

https://www.ontargetagency.com/ask-on-target/how-ppc-can-sustain-cyclical-home-service-businesses

Question 3

Could I be wasting money on my advertising?

Accepted Answer

Cutting wasteful advertising spend is absolutely essential for home services businesses that need to spend smart to compete in a highly competitive PPC environment. See if you're wasting money:

https://www.ontargetagency.com/ask-on-target/how-wasteful-ad-spending-can-hurt-your-home-services-business

Question 4

Does the place my leads come from matter?

Accepted Answer

Where your leads come from can help you understand much more than where your next customer comes from. See why it matters:

https://www.ontargetagency.com/ask-on-target/lead-attribution-for-home-service-businesses-heres-why-it-matters

Question 5

What are some ways I can beat my competitors?

Accepted Answer

Differentiating your business from your competitors is critical for any business, and even more so for Home Services. These two tactics can help immediately:

https://www.ontargetagency.com/ask-on-target/overcome-home-services-competition-with-these-2-digital-marketing-tactics

Question 6

How can I improve how my customers find me online?

Accepted Answer

Customers need to be able to find your business online, and these tips can help them find you easier:

https://www.ontargetagency.com/ask-on-target/seo-basics-the-6-most-important-things-you-need-to-know-right-now

Question 7

How can I get more customers to open my emails?

Accepted Answer

Sending emails is a necessary component of running a home services business, and if you want to improve your results, try these suggestions:

https://www.ontargetagency.com/ask-on-target/what-are-the-best-ways-to-improve-emails-results

Question 8

How can I get my business on the first page of Google?

Accepted Answer

Getting on the first page of Google is the goal of every business online, and using these techniques, it can be much easier:

https://www.ontargetagency.com/ask-on-target/finding-keywords-that-put-you-on-the-first-page-on-google

Question 9

How can I improve how my customers find me online?

Accepted Answer

Customers need to be able to find your business online, and these tips can help them find you easier:

https://www.ontargetagency.com/ask-on-target/seo-basics-the-6-most-important-things-you-need-to-know-right-now

Question 10

Can I use Google My Business for my organization in new ways?

Accepted Answer

Google My Business is an absolute game changer for lead generation if you know how to leverage it the right way:

https://www.ontargetagency.com/ask-on-target/how-google-my-business-can-bring-you-leads

The DATA says that the top 3 competitors in your industry are getting 55.2% of all the online traffic for your business category. The bad news is that the 10th position on page 1 gets just 2.5%, and users rarely venture to page 2.

SEO works when done well, but must be based on a sound business strategy.

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