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Sundance Cove

Overview

Sundance Cove needed to raise funding for their new project. Therefore, they required a collection of marketing materials to share their vision and gain buy-in from key partners and stakeholders. 

Sundance Cove is the first master-planned community on Lake Houston's east shore. The new development has room for 1,200 homes with pricing from the $200s.

 

Services

  • Executive Summary Development
  • Graphic Design
  • Copywritting
  • Website Development
  • Marketing Strategy Creation

01
Challenge

Sundance Cove needed to acquire a large amount of funding to get the project off the ground and was eager to get started.

The client came to us with a piece of land and a dream. We were responsible for helping with everything, from creating a business plan and naming the community, to developing a website and collateral.

With the goal of attracting the right investors and generating a high-velocity of sales right out of the gate, On-Target! was up for the challenge.

SC-builder-brochure-mockup-web
 

02
Approach

Our strategy was to position the potential new community as a lakeside paradise while highlighting area growth, solid demand, and its natural fit in the market.

We utilized expressive writing paired with data to showcase the unique opportunity investors, homebuilders, and future residents had if they acted fast. 

"On-Target! was very efficient and helped us feel comfortable with the process. The results were phenomenal."

- John White - Land Development Manager for Sundance Cove

Sundance Cove

STATS

 
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