Call Us @ 281.444.4777 or send us a message @ info@ontargetagency.com

Holcomb Properties

Overview

Holcomb Properties Company needed help attracting and nurturing prospects throughout an extended buying process for a high-cost investment. They also wanted to educate influencers about their new amenities and the active, family-friendly lifestyle their community promotes.

Holcomb Properties Company is a Houston-based residential and commercial property developer most notably recognized as the creator of Falls at Imperial Oaks. 

Services

  • Web Design
  • Digital Marketing
  • Social Media - Organic
  • Social Media - Paid
  • Video Production
  • Event Marketing
  • Community Planning
  • Email Marketing
  • Radio/TV Advertising
  • Outdoor Advertising

01
Challenge

Holcomb Properties Company's master-planned community, Falls at Imperial Oaks, had ambitious goals to close out in 2019 but their overall budget needed to be cut by 32%. They needed one final campaign to cost-effectively drive results.
falls-mockup
Falls_Brochure_Spread1

02
Approach

Using marketing automation tools, we targeted homebuyers with specific offers based on web behavioral personas and marketing automation using persona-based landing pages with custom videos and automated lead-nurturing activities.

While the emphasis was on digital advertising, we also included a direct mail piece, a billboard, and Realtor events to generate additional lift. 

"The team is nimble and quick to solve my needs. And the creativity they bring to the table is impressive."

- Jim Holcomb, President of Holcomb Properties Company

HPC Marketing Campaign

STATS

  • Exceeded sales goals by 18%
  • Generated over 2,300 marketing qualified leads
  • Exceeded lead collection by 86%

The full funnel, multi-channel effort to help close out the Falls at Imperial Oaks community showcased the all-inclusive offering our agency provides. 

Using a reduced budget, we implemented a targeted strategy that included digital and traditional marketing, and continually tracked results so we could quickly reallocate funds to the channels with the greatest ROI. 

hand-img
contact

call

hand-img