Why are my leads not converting?

Leads are the lifeblood of your business, see how you can bring them in and get them to convert in the article below: https://www.ontargetagency.com/ask-on-target/marketing-bringing-in-leads

How can I use PPC to help sustain my seasonal business?

Many home service companies experience seasonality in their business, but that doesn't mean that you can't stay busy even in non-peak periods. Learn how here: https://www.ontargetagency.com/ask-on-target/how-ppc-can-sustain-cyclical-home-service-businesses

Could I be wasting money on my advertising?

Cutting wasteful advertising spend is absolutely essential for home services businesses that need to spend smart to compete in a highly competitive PPC environment. See if you're wasting money: https://www.ontargetagency.com/ask-on-target/how-wasteful-ad-spending-can-hurt-your-home-services-business

Does the place my leads come from matter?

Where your leads come from can help you understand much more than where your next customer comes from. See why it matters: https://www.ontargetagency.com/ask-on-target/lead-attribution-for-home-service-businesses-heres-why-it-matters

What are some ways I can beat my competitors?

Differentiating your business from your competitors is critical for any business, and even more so for Home Services. These two tactics can help immediately: https://www.ontargetagency.com/ask-on-target/overcome-home-services-competition-with-these-2-digital-marketing-tactics

How can I improve how my customers find me online?

Customers need to be able to find your business online, and these tips can help them find you easier: https://www.ontargetagency.com/ask-on-target/seo-basics-the-6-most-important-things-you-need-to-know-right-now

How can I get more customers to open my emails?

Sending emails is a necessary component of running a home services business, and if you want to improve your results, try these suggestions: https://www.ontargetagency.com/ask-on-target/what-are-the-best-ways-to-improve-emails-results

How can I get my business on the first page of Google?

Getting on the first page of Google is the goal of every business online, and using these techniques, it can be much easier: https://www.ontargetagency.com/ask-on-target/finding-keywords-that-put-you-on-the-first-page-on-google

How can I improve how my customers find me online?

Customers need to be able to find your business online, and these tips can help them find you easier: https://www.ontargetagency.com/ask-on-target/seo-basics-the-6-most-important-things-you-need-to-know-right-now

Can I use Google My Business for my organization in new ways?

Google My Business is an absolute game changer for lead generation if you know how to leverage it the right way: https://www.ontargetagency.com/ask-on-target/how-google-my-business-can-bring-you-leads

Case - Holcomb Properties Company

Overview

Holcomb Properties Company needed help attracting and nurturing prospects throughout an extended buying process for a high-cost investment. They also wanted to educate influencers about their new amenities and the active, family-friendly lifestyle their community promotes.

Holcomb Properties Company is a Houston-based residential and commercial property developer most notably recognized as the creator of Falls at Imperial Oaks.

Services

Web Design
Digital Marketing
Social Media - Organic
Social Media - Paid
Video Production
Event Marketing
Community Planning
Email Marketing
Radio/TV Advertising
Outdoor Advertising

01
Challenge

Holcomb Properties Company's master-planned community, Falls at Imperial Oaks, had ambitious goals to close out in 2019 but their overall budget needed to be cut by 32%. They needed one final campaign to cost-effectively drive results.

02
Approach

Using marketing automation tools, we targeted homebuyers with specific offers based on web behavioral personas and marketing automation using persona-based landing pages with custom videos and automated lead-nurturing activities.

While the emphasis was on digital advertising, we also included a direct mail piece, a billboard, and Realtor events to generate additional lift.

"The team is nimble and quick to solve my needs. And the creativity they bring to the table is impressive."

- Jim Holcomb, President of Holcomb Properties Company

Results

STATS

Exceeded sales goals by 92% in year one
Generated over 8,300 sales qualified leads
Exceeded lead collection by 186%

The full funnel, multi-channel effort helped cthe Falls at Imperial Oaks close-out almost three years ahead of schedule despite their struggles prior to the turnaround we delivered.

Holcomb Properties

Results

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