HPC Marketing Campaign

01
Challenge

Holcomb Properties Company's master-planned community, Falls at Imperial Oaks, had ambitious goals to close out in 2019 but their overall budget needed to be cut by 32%. They needed one final campaign to cost-effectively drive results.
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02
Approach

Using marketing automation tools, we targeted homebuyers with specific offers based on web behavioral personas and marketing automation using persona-based landing pages with custom videos and automated lead-nurturing activities.

While the emphasis was on digital advertising, we also included a direct mail piece, a billboard, and Realtor events to generate additional lift. 

"The team is nimble and quick to solve my needs. And the creativity they bring to the table is impressive."

- Jim Holcomb, President of Holcomb Properties Company

HPC Marketing Campaign

STATS

  • Exceeded sales goals by 18%
  • Generated over 2,300 marketing qualified leads
  • Exceeded lead collection by 86%

TYPE OF WORK

  • Search Marketing
  • Paid Social
  • Geofencing Ads
  • Event Marketing
  • Graphic Design
  • Copywriting

The full funnel, multi-channel effort to help close out the Falls at Imperial Oaks community showcased the all-inclusive offering our agency provides. 

Using a reduced budget, we implemented a targeted strategy that included digital and traditional marketing, and continually tracked results so we could quickly reallocate funds to the channels with the greatest ROI. 

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