Using marketing automation tools, we targeted homebuyers with specific offers based on web behavioral personas and marketing automation using persona-based landing pages with custom videos and automated lead-nurturing activities.
While the emphasis was on digital advertising, we also included a direct mail piece, a billboard, and Realtor events to generate additional lift.
"The team is nimble and quick to solve my needs. And the creativity they bring to the table is impressive."
- Jim Holcomb, President of Holcomb Properties Company
TYPE OF WORK
The full funnel, multi-channel effort to help close out the Falls at Imperial Oaks community showcased the all-inclusive offering our agency provides.
Using a reduced budget, we implemented a targeted strategy that included digital and traditional marketing, and continually tracked results so we could quickly reallocate funds to the channels with the greatest ROI.