Compete (and win) against larger, well-funded builders?
What We Did
Improve revenue year over year: We implemented strategies to consistently increase revenue and surpass previous year's results
Streamline sales processes: By analyzing and optimizing the sales funnel, we streamlined processes to enhance efficiency and accelerate conversions.
Maximize new leads: Leveraging advanced data analytics and marketing automation tools, we maximized new lead generation and conversion rates.
Reposition the brand: Through extensive market research and collaboration with top-notch designers, we successfully repositioned the brand to resonate with the target audience.
Expand reach in competitive markets: We formulated a strategic plan to expand Trend Development's reach in fiercely competitive markets, unlocking new growth opportunities.
Generate High Sales Velocity & Maximize ROI
At Trend Development, our primary goal was to generate high sales velocity and maximize return on investment (ROI) in a challenging and competitive market. Despite facing companies with significantly larger budgets, we devised strategies to outperform the competition and achieve exceptional results. We recognized the importance of capitalizing on a distinct selling season and developed tailored conversion experiences for our three unique target audiences: builders, realtors, and potential residents.
Understand the audience
To deliver effective marketing strategies, we invested time in thoroughly understanding Trend Development's target audience. Through in-depth analysis of buyer personas, we identified the individuals most likely to close deals for each community. This insight allowed us to tailor our marketing efforts and create a compelling conversion experience for prospective buyers. Additionally, we assessed the existing branding, collateral, and marketing touchpoints to identify areas for quick wins and improvements.
Our partnership with Trend Development aimed to generate high sales velocity, maximize ROI, and overcome challenges posed by a competitive market. By aligning our strategies with their specific goals, understanding the target audience, and providing comprehensive marketing support, we successfully achieved remarkable results and ensured their continued success.
"I know whatever On-Target! does for us is going to come out great!"
- Lisa Sorrentino, Executive Director of Marketing for Trend Development
Ready to Ignite Your Own Transformation?
LEARN WHAT IT MEANS
TO BE ON-TARGET!
Whatever you're up against, rest assured that after 20 years we've probably seen it. Let's connect and get to know each other.