Case - Signum Instruments

Overview

Signum Instruments needed help explaining a complicated offering to their audience. They also needed to appear bigger, so they could compete with major companies that have led the industry for decades.

Signum Instruments is a high-tech oilfield equipment manufacturer that specializes in logging tools for unconventional wells.

Services

Marketing Strategy
Graphic Design
Website Development
Event Marketing
Product Brochures
Video Production

01
Challenge

Signum Instruments needed powerful sales and marketing content to explain the value of their downhole solution to a niche audience who were almost exclusively serviced by major O&G players like Schlumberger and Halliburton.

They couldn't pay for extravagant tradeshow booths or expansive high-end websites like their competitors, so they needed a smarter approach to capture clients from their competitors.

02
Approach

As masters of cost-effective marketing, we focused our efforts on creating product brochures and web pages that explained Signum Instruments' product offering while adding a few 3D-rendered elements to elevate the appearance of the collateral pieces.

Due to a positive response, we were tasked to create a tradeshow booth with the same look and feel under an extremely tight deadline.

"On-Target! helped us level the horizontal drilling playing field."

- Robert Porter - Signum Instruments COO

Signum Instruments

STATS

Increased the number of leads
Generated a buzz at the tradeshow
Won contracts from much larger accounts

Their target market was impressed with the quality of the new marketing and sales pieces and was able to easily consume the information. As a result, Signum Instruments gained a spot at the table with customers they were previously unable to attract.