ARE YOU DOING EVERYTHING YOU CAN?
In an ever-increasingly competitive market, there is no room for error online. From online reviews to mobile web pages, the 7 areas below aren't optional any longer.
Our Digital Marketing experts are ready to help your business maximize each area of your Web Presence so you don't just compete, but win online.
7 AREAS YOU MUST ADDRESS IN YOUR WEB PRESENCE
Your web presence serves one common goal ... Profitability
Below are some common mistakes and omissions many businesses overlook. They apply to areas that impact profitability, security, legal liability, productivity, and of course, sales and marketing. If you have any questions, we're here.
Just call 281.444.4777.
1 ADA COMPLIANCE
The rise in web non-compliance claims over the past few years is eye-opening and the vast majority of websites currently have little to no compliance standards in place. Non-compliance can lead to:
- Expensive out-of-court settlements. We've seen settlements ranging from $12,000 to hundreds of thousands of dollars.
- Decreased online trust by Google. This definitely is an ignored area of SEO. As a result it is an easy and effective way to boost your rank quickly.
- High opportunity costs resulting from legal distractions. We've seen these spurious legal issues lasting from a few months to a couple years.
Are you sure you're safe?
Website compliance isn't happening someday...
it's here now.
Filings are increasing every day. It's unfortunate but true.
To start, compliance is the right thing to do. All deserve to have the best experience from your company online regardless of disability. But, it's not only the right thing to do, it's the law. Sadly, over 92% of websites do not meet minimum ADA standards for users with disabilities and as a result, legal implications are a real concern. With new Artificial Intelligence solutions, it not that hard to comply and be safe.
2 ONLINE BUSINESS LISTINGS
Getting the right people to your website means being visible and correct. Sounds simple, but unfortunately many online listings are incorrect, overlooked, or undervalued. Without proper corrections and maintenance, these errors hurt your business, mostly without you even knowing it.
- Examples of implications:
- Lost sales when Customers and Prospects find incorrect information and find your competitor
- Search engines lower your rank because there is conflicting information about your business
- You don't show up in relevant searches entirely
We're Not Showing Up!
You might be surprised why that is.
Online Business Listings are one of the largest ranking factors for SEO. However, many business listings are outdated, or worse, non-existent!
Our SEO experts will ensure all of your listing data is current and relevant to your line of business across the 120+ active online directories. Each month, we'll monitor any changes and correct any errors while you enjoy more local business.
WANT TO KNOW YOUR LISTING ERRORS?
3 REPUTATION MANAGEMENT
Building and maintaining a business reputation is CRITICAL now more than ever before. People do more research than ever online, and while you may have a stellar reputation offline, are you completely aware of your reputation online? Did you know competitors are frequently posting fraudulent reviews now? It's difficult to monitor without the right tools, and this is one of the areas that can have disastrous consequences like:
- Lost bid opportunities and sales
- Lower search rankings
- Costly fixes in terms of time and money
They Said What?
Protect What You've Built.
The hardest thing to earn and the easiest thing to lose, your reputation is everything. Unfortunately, competitors and other bad actors can ruin years of hard work with a few untrue words. Protecting your online reputation isn't a part-time job either, which is why our team of Reputation Management experts separate fact from fiction and keep your business thriving.
Security concerns have been around since the creation of the internet, but with each passing year, these threats increase in size and reach. Business owners know to protect their data and systems, but some other areas that aren't considered have a real chance to cause issues like:
- PAY-PER-CLICK Malvertising
- Spam Link Networks
- Link Hijacking
Safer than Fort Knox...
Real Security Is An Intentional Practice
Going miles past spam emails and phishing, our specialized team of web security specialists help trace and eliminate threats against your business. As scammers become more sophisticated, your ads, emails, and website can all become a target. Once compromised, customer trust can wane, and regaining control of assets is very difficult.
REAL EXAMPLE: Hackers exploit a website and bury pornography links on sub-pages deep inside it. The website is now serving them. In addition, the website gets flagged as porn and falls in search rankings.
5 ONLINE REVIEWS
It's well known the power that an online review can have. One of the challenges for many companies is getting their happy customers to review them. Using the right tools and investing a little effort and resources can solve this predicament. Some benefits of making this a priority are:
- Increased consumer confidence and more opportunities
- Positive reinforcement with customers and employees
- Actionable feedback about your business in real-time
Another 5-Star Review
Delight Your Customers.
Online Reviews aren't just an indicator of how your organization conducts business, they're the key to getting more business. In fact, one of the biggest consideration points in local search is the star rating. Google pays attention to this as well and will show highly rated businesses first in online search results ahead of lower performers.
Get the right tools and some help now.
Getting found by search engines is an art & science. It's about more than just getting found for marketing and sales reasons, it's now about customer service, operations, and sales support. It's not just a top-of-the-funnel thing either, it's serving all points of your customer's journey. Bottom-line, good SEO drives good business.
Taking The Mystery Out Of SEO
Known By Many, Used By Few
If more organic traffic, lower PPC spends and having Google love your business sounds good, you're in the right place. If keywords, ranking signals and position tracking don't sound like fun, don't worry, with our SEO experts it's handled. We'll implement SEO objectives that move the needle for your business so you'll get the right customers ready to buy and serve the ones who buy after their purchase.
The smartphone is close to overtaking desktop as the primary device used in all online searches. That day is coming and coming fast. While optimizing for mobile users has long been the standard for business websites, there is a huge miss if you're website isn't mobile first. Here's why:
- High bounce rate on non-optimized pages
- Decreased lead conversion
- Less ability to serve custom content to users based on current location
- Poor customer experience
Reach Your Customers Where They Are
The Power Is In Your Hands
Everyone is on their smartphone daily and as mobile use continues to increase, so does the need to serve your customer on that phone. Mobile web specialists at On-Target will optimize your content for consumption on a 5 inch screen in the same way they would for a desktop. When you're able to accommodate the habits of your customers, good things will follow. Want to know how your website is performing across all mobile platforms? Get a free report below.
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