Making the decision to spend money to make more money is intimidating. It’s important not to forget the potential interest you have to gain.
When considering hiring a marketing agency, you can choose two things. Invest in outside services or keep things in house. While many companies believe they are saving money by doing work internally, in reality it can be extra work for you and your staff— saving money but wasting time.
Consider this, the risk of completing projects in house can supersede the risk of hiring an outside agency. It’s easy to think you have the skills to do-it-yourself. Unfortunately, watching a few episodes of Mad Men does not qualify your team as creative professionals. As an expert in your own business, you can’t expect to keep up with the ins and outs of the marketing industry.
The biggest mistake companies make in hiring outside talent is going for the cheapest option. It’s been said before—you get what you pay for. Effective marketing requires a range of resources that are reflected in expenses. That doesn’t mean go with the most expensive firm, just that you should plan for a budget that doesn’t cut corners.
Here are eight signs that it’s time to hire a marketing agency.
#1: There’s No Growth
You’re not experiencing any growth. Sales are stagnating and profits aren’t increasing. You need an effective marketing agency to boost your success and start growth hacking.
#2: You Get Bad Leads
You’re getting some leads, but none of them turn into customers. Well, maybe you’re targeting the wrong audience.
#3: Sometimes It Works, Sometimes It Doesn’t
You create various campaigns aimed at getting new customers. Some of them are effective, some aren’t. You aren’t sure of what you’re doing right or wrong!
#4: All of a Sudden…
All of a sudden, you notice a large boost of sales. Customers are suddenly coming in, but from where? What marketing campaign caused this? You’d love to find out so that you can duplicate what you just did! Unfortunately, since your marketing campaigns are just hit and miss, you aren’t even sure of which one works.
#5: It’s Not Your Passion
You’re not passionate about marketing, and it’s just not something you enjoy doing -- and it shows. Your campaigns are poorly put together, and your ads show your lackadaisical approach.
#6: You Just Don’t Know How to Do It
You’re trying hard, but you’re not sure what you really need to do! You’re doing what you think is right, but you realize that you’re actually clueless about how to create a successful marketing strategy.
#7: It’s Just Not Happening
It’s just not happening. You keep telling yourself that you’ll get around to it, but it keeps getting pushed to the bottom of your list. If your marketing needs are just not getting done, you need someone to do it for you.
#8: You Don’t Have the Money for an In-House Team
You’d love to hire an in-house marketing team, but you don’t have the funds to cover it. A marketing agency will be able to give you a preset price with no hidden fees.
Interested in learning more about getting on the Fastrak?