Private Equity Roadmap-OT! Scaled Growth Plan

The On-Target! Scaled Growth Plan

For When You’ve Acquired a Business That’s Got Grit—but Not Yet the Growth Engine

When you acquire a business, it often comes with people you believe in and potential you can feel—but the marketing and sales enablement? That’s usually running on fumes. At On-Target!, we’ve built a Scaled Growth Plan to take your post-acquisition company from back-of-the-napkin sales tracking to a predictable growth engine that builds value you can measure.

We don’t do vanity marketing. We build structure, momentum, and confidence—step by step.

Phase 1: Triage & Stabilization (Days 0–60)

Put a stake in the ground. Stop the leaks. Light the path.

Most of these companies have grown on hustle, heart, and a few good referrals. That’s not enough anymore. In this first phase, we listen hard, move fast, and fix what’s broken.

Here’s what we do:

• Audit what’s really there. Not what the seller said. The real assets, gaps, and customer pain points.
• Find the first wins. Refresh the homepage. Run a retargeting ad. Add a contact form that actually goes somewhere.
• Stand up a CRM. Simple. Efficient. With enough structure to finally track a pipeline.
• Rework the pitch. One message. One voice. One direction forward.

Phase 2: Build the Foundation (Days 60–180)

Now we build the muscle—so you’re not relying on miracles.

This is where your investment begins to compound. We create systems, content, and campaigns that work even when your founder’s on vacation.

Here’s what we do:

• Create a real sales playbook. No more guessing. Just clear stages, handoffs, and shared KPIs.
• Launch inbound. Real content. Smart SEO. Targeted ads that pull, not push.
• Equip the sales team. Tools they’ll actually use—case studies, email templates, battlecards.
• Track the numbers. Funnel metrics, campaign attribution, and performance dashboards built for boardrooms.

Phase 3: Scale What Works (Days 180–365)

Now the machine runs—and you know how fast it can go.

By now, the wheels are turning. Sales and marketing are aligned. The team’s trained. The pipeline’s filling. And you’re getting clean data that lets you make decisions without guessing.

Here’s what we do:

• Roll out targeted campaigns. ABM, retargeting, and persona-driven messaging that moves the needle.
• Train for scale. We teach the reps. We coach the leaders. We build self-sufficiency.
• Automate the rest. Lead scoring, nurturing, and remarketing—all mapped and humming.
• Report to your PE dashboard. Every KPI tied to revenue and valuation: CAC, LTV, pipeline velocity, marketing ROI.

And Beyond All That...

We align cultures. We bring clarity. We give your new team a shared language for growth—and your firm a path to multiplying EBITDA, not just adding to it.

Because if your acquisition is going to exit stronger, it needs more than spreadsheets and good intentions.
It needs a partner who knows how to turn possibility into performance.

That’s what On-Target! does. Quietly. Confidently. At scale.