When companies need to Make Shit Happen fast, they come to our Houston Digital Marketing Agency. Allura needed a full rebrand on short notice that included a new name, logo, website, tradeshow material, and enough sales collateral to close some deals.
Allura is the fiber cement arm of Elementia, one of the world's leading manufacturers of building materials for the construction sector with operations ranging from Bolivia to Oregon.
ARE YOU IN A TIME CRUNCH?
NEED RESULTS FAST?
Allura was faced with the challenge of showcasing a new website that provided home buyers a new choice in an industry that was dominated by a single competitor. They needed to quickly provide their customers beautiful product options that were customizable to gain valuable market share. With easy to understand value propositions, clear messaging and stunning visuals, their new website attracted new buyers and positioned them as a strong alternative. Within 7 months they were able to gain broad brand recognition and over 650 new leads with almost all of them converting into new sales.
TRADE SHOW SALES COLLATERAL
Ahead of the largest international building shows, Allura needed to make a big impact with less resources than their larger, more established competitor. Using a combination of branded apparel, beautiful signage, and eye-catching sales collateral, they became the talk of the show. Visitors left with the knowledge that there was a fresh new choice in the fiber cement market that had been previously dominated for years.
NEW NAME & LOGO
The name Allura was chosen as the fiber cement arm of Elementia to elicit the alluring nature of the color and texture options they provide. Carrying this theme, the logo was designed to show a small color palette of squares similar to how customers would actually select their texture and color choices with a mixture of samples. Using the combination of these elements along with striking imagery of women modeling the samples brought immediate appeal for the primarily female buyers.
"Magic happens when the right message is put in front of the right audience at the right time. That's what we did for Allura."
- James Mann - Inbound Marketing Specialist
Whatever you're up against, rest assured that after 20 years we've probably seen it. So, if you're ready to Make SH!T Happen, get started by completing a short survey, or book a meeting with us.