DPIS Builder Services built a solid presence and reputation serving the Houston market for decades. When a private equity firm acquired DPIS with an eye on regional expansion, their lack of marketing efforts was a challenge. They needed a brand makeover and needed it fast.
In fact, the very name of the company was a challenge, "What did DPIS stand for?" (Dale Phillips Inspection Services)
On-Target! solved their short-term needs, and even gave their name new meaning:
Division President Is Smiling
"Our name is our mission."
This new positioning served their internal and external mission, and helped DPIS grow quickly into a national player.