Case - Costello

Overview

Costello needed support for a rebranding effort. Their marketing and sales materials, specifically their website, did not accurately reflect their company philosophies and capabilities. They needed help highlighting their expanded service offering while elevating the look and feel of their content.

Costello is a renowned full-service civil engineering and surveying firm with over 150 employees and offices in Houston and Austin.

Services

Website Development
Graphic Design
Search Engine Optimization (SEO)
Copywriting

01
Challenge

The new website needed to reflect the new brand identity and reinforce that the company was based on the same principles on which it was founded.

It also needed to provide a better user experience and support business development goals while highlighting the wide range of services Costello provides and the expansion of their capabilities.

02
Approach

As a comprehensive team of marketers, we developed a new brand story that focused on Costello's philosophies, employees, and special way of doing business.

We then crafted a responsive, SEO and mobile-friendly website that told their story and highlighted their services in a consumable way. Because this client wanted to manage their own website after creation, the content was set up to be updated via a Content Management System (CMS) that also supported lead nurturing objectives via marketing automation.

"The combination of their creative side paired with their eye for the business' bottom line is what put On-Target! at the head of the class."

- Pam Puckett - VP Sales & Marketing for Costello

Costello

STATS

Website traffic improved
Website conversions improved
New deals were won

It did not take long for their current customers to praise their new website. Costello now looks like the industry leader they are and has increased the likelihood of winning deals with companies unfamiliar with their impressive track record for completing complex projects on time and within budget.