GET FOUND ONLINE, GROW YOUR ONLINE PRESENCE
YOUR ONLINE PRESENCE IS MORE IMPORTANT THAN YOU MIGHT THINK.
STAND APART FROM THE REST.In the age where any and everything is being found online, you want your business to stand out and be sought out by potential customers. The truth is that while many companies put heavy emphasis on PPC or SEO, they do so many times because they feel that these two avenues are the only ways that matter in being found online.
The reality is that the Online Presence of your company is a collection of variables that make up the identity of your organization to potential customers. They consist of the following categories.
SEO(SEARCH ENGINE OPTIMIZATION)
See what true SEO activities should look like for your business.
Yes, SEO is a very important factor to your organization's online presence and as search algorithms become more complex, so too will the need for effective SEO tactics. However, it has become a buzzword of sorts over the last several years and the true intent of it has been muddied.
At its core, SEO is a means to an end, not the end itself, and those companies who understand the role it plays in their overall online presence are much more effective.
ARE YOU ON THE LIST?
Make sure your listings are accurate and voice searchable.
Over 80% of all searches done in the last 2 years have been done on a mobile device. Why? Your customers are constantly moving and buying on-the-go. The fact is if they need what you have, but can't find your business address, phone number, or hours on their phone when they search "I need X near me", you're missing out. Accurate listings across all search platforms help ensure the door they open when they need a certain product or service is yours.
REVIEW YOUR REVIEWS.
Discover how reviews impact your overall online presence and how to manage them directly from Google.
This is a highly misunderstood component of online presence for many organizations because while everyone wants good reviews, the misconception is why. Sure, good reviews are a great tool for attracting new business and maintaining current clients, but how many reviews are needed to signal to Google that your business is more trustworthy and valuable than your competitors? How do you effectively manage bad reviews?
Reputation management aside, knowing where your reviews are coming from and if they are relevant to your business or not is also crucial to understand.
SOCIAL MEDIA ENGAGEMENT.
Keep their attention with the right message at the right time.
Every business understands the need for social media as a tool for engagement with your customers. Not every business though understands how often they should be posting content, what time of day they should be posting it, and how they compare to their competition socially. Successful online presence is slowly becoming more dependent on this signal as an overall benchmark of trustworthiness comparatively between organizations.
Check out how your social media compares to your top competitors with our report.
See where your company's website ranks and how to improve your speeds.
It's probably a given that your company has a website, and likely a team behind it. An additional piece of online presence for a company that tells your customers if they should choose you or your competitors is how it performs though. Site speed and performance are indicators used by search engines to prioritize a website being shown or not shown to potential customers and is one of the most overlooked components of online presence for organization's today.