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Trend Development

Overview

Trend Development needed a marketing partner to implement and oversee large-scale campaigns with a focus on generating a high sales velocity while maximizing R.O.I. 

Trend Development is the residential real estate developer behind Longmeadow Farms, Fulbrook  and Fulbrook on Fulshear Creek.

 

 

Services

  • Website Development
  • Graphic Design
  • Search Engine Optimization (SEO)
  • Copywriting
  • Video Production
  • Digital Advertising

01
Challenge

Trend Development operates in highly-competitive markets and competes with companies that have exponentially larger budgets.

They also have a distinct selling season where most of their profit is generated and three unique target audiences - builders, realtors and potential residents that each require a tailored conversion experience.

 

 

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02
Approach

We began our relationship by diving deep into their buyer personas to understand which people are the most likely to close for each of their communities. We then assessed their current branding, collateral, and marketing touchpoints to find where we could generate quick wins. 

Over the years, we have expanded our scope to provide full-service marketing support with a focus on closing out their current communities and helping them remain competitive for new opportunities.   

"I know whatever On-Target! does for us is going to come out great!"

- Lisa Sorrentino - Executive Director of Marketing for Trend Development

Trend Development

STATS

  • Helped improved revenue year over year
  • Helped streamline sales processes
  • Maximized new leads 

 

 

 

Our work for Longmeadow Farms, Fulbrook and Fulbrook on Fulshear Creek helped Trend Development position themselves as notable developer for peaceful country communities with easy access to city conveniences. This longstanding relationship is a true testament to our ability to consistently provide excellent ideas and exceptional follow through. 

 

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