2022 GHBA HOUSTON'S BEST
PRISM AWARDS
It was a Grand night at the 2022 GHBA Houston's Best PRISM Awards and a huge night for On-Target! Marketing recognized as a Grand Award Finalist as 8 of our 9 entries were winners or finalists.
See details below. If you'd like to talk to us about your situation, let's talk.
AWARDS AND RECENT ACHIEVEMENTS
WINNER
WEBSITE OF THE YEAR
CENTRIC FIBER
Focus: Brand positioning, mobile optimization, and customer support
Challenging the big dogs of telecommunications (ATT, Comcast, Cox, etc.) isn't for the faint-hearted, but when you have a better value proposition, you can do it. That said, you have to delight customers and build trust that you can deliver better than the goliaths. That's the key to Centric's website since it's their storefront. The results go from Start-up to over $200 million in sales in less than 18 months.
Learn more about Centric Fiber @ https://www.centricfiber.com/
FINALIST
INTERNET MARKETING
CAMPAIGN OF THE YEAR
FULBROOK ON FULSHEAR CREEK
Focus: Qualified Lead Generation, brand positioning, lead nurturing
"BE OUR NEIGHBOR"
Competing with much bigger communities that have Disney-like amenities isn't easy. That's why you have to isolate the real differentiators that your ideal prospects care most about. For Fulbrook on Fulshear Creek these differentiators are the neighborhood feeling, tranquil trails, and the safety it provides. All of these were the focal points of the ads, landing pages, videos, and emails. It worked and as a result, demand exceeds supply and the community is thriving.
See the work @ fulbrookhomes.com
WINNER
TELEVISION & VIDEO
PROMOTION OF THE YEAR
ALLPOINTS SURVEYING
Focus: Brand positioning, sales support, market expansion
Entering new markets can create unexpected challenges. Allpoints used video promotion to overcome those challenges and boost their growth in key new markets. The video promotion leveraged customer stories that resonated with prospects and delivered record performance across the company.
Check out this video and more on their website https://www.allpointsgroup.com
WINNER
PRINT AD OF THE YEAR
SOUTHWEST PRECISION PRINTERS
Focus: Brand positioning, sales support, brand affinity
At the height of the pandemic, businesses severely cut back their printing. Add to that the general social unrest caused by various conflicts and an environment of fear and disconnection ruled. The ad tried to highlight that, 'We are stronger together" and connect the blending of color to that of our cultures.
It worked, and both prospects and existing customers commented on the POWER OF THE MESSAGE.
See what makes On-Target! a unique collaboration partner.
WINNER
CUSTOM HOMES
WEBSITE OF THE YEAR
SNELLER CUSTOM HOMES & REMODELING
Focus: Brand positioning, lead nurturing, qualified lead generation
Updating homes has become a national obsession with so many home improvement shows capturing the public's imagination and attention. The website creates a mood of opportunity and the 'Style Guide' provides meaningful insights about the visitor's interest. These insights guide the lead nurturing content such as emails, landing pages, etc., so they are as relevant to the tastes of the prospect as possible. It worked so well, that the Snellers are scaling for their rapid growth.
See more @ snellercustomhomes.com and click here to learn more about what sets On-Target! apart.
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FINALIST
TELEVISION & VIDEO
PROMOTION OF THE YEAR
COSTELLO
Focus: Brand positioning, sales support, breadth of services
Thirty years can go by before you know it, and they did for Costello. In celebration of their 30th anniversary, a video series with their founding leaders was shot and promoted. Fun, insightful, and sometimes irreverent, the segments highlighted why this exceptional company has survived and thrived over the past years.
Check out the series @ https://www.costelloinc.com/about-us#videos
FINALIST
WEBSITE OF THE YEAR
COSTELLO
Focus: Brand positioning, sales support, breadth of services
The website needed to highlight the breadth of Costello's service offerings to both prospects and existing customers who were unaware of all of their services. It worked by creating several new engagements with existing customers who were delighted to learn that they could receive the Costello exceptional approach for more of their needs.
Learn more about Costello @ https://www.costelloinc.com/
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