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How Programmatic Marketing Works

Has your media strategy kept up with the times? Buying banners on sites one-by-one is like watching black and white TV. Programmatic is how digital media marketing works today. With over 4.7 billion websites on the internet, and more than seven billion people in the world consuming media across tablets, computers, phones and TVs, the advertising possibilities are endless. You need technology to help you target segments and reach your audience so that your message rhymes with the crowd.

Programmatic might seem intimidating at first, with all of the jargon and new ad tech companies. But it's pretty straightforward. It's just the automated buying of all types of ad spaces across all screens: display, video, mobile, social, audio, and advanced TV. Users acquire Ad space and sell it in a digital auction just like in eBay with the main difference being that the auctions take place in milliseconds.

So what are the benefits of all of this automation? You can trade across thousands of sites at a time, focusing only on the audience segments you've chosen, whether they are existing or new customers. Also, the streamlined ad trafficking and buying process will save you time and money. You no longer need a separate platform for different channels or to reach out to a dozen individual websites to set up buys. Finally, programmatic allows you to vary your advertising strategy. It tracks every consumer interaction with your ad, and all of that data is available instantly, letting you make adjustments to your campaigns in real-time.

We live in a complex multi-screen world. Programmatic makes it easy for you to keep up with today's consumers and reach them with the right message at the right time on any of their devices. On Target Agency is here to help you jump into the world of programmatic buying. Reach out to us for more details.