Is your marketing failing to create leads? Nothing is worse than spending marketing dollars on something that isn't working. There may be a combination of things that either don’t exist or don’t exist in the right balance. Great marketing removes barriers for your users and leads them down the right path.
Here are a few things that could be preventing you from successfully creating leads.
A call to action is a clear direction that urges a person to take do something — whether that be sign-up, learn more, get a quote, buy now, etc. This may be the most critical element in creating leads, as it is a way to direct focus and give your audience a clear route to accomplishing the goal. The most common example of a call to action is a button on the website landing page. It is important to use contrasting colors from your site to make the call-to-action button stand out.
Missing Contact Form
In order to convert a website visitor into a lead and potential customer, you need to have a simple a contact form present on the webpage. Most contact forms will store all entries in a database for you to reference at any time. Contact forms are a great way to send auto responses to multiple people, or enable you to run follow-up campaigns and nurture the lead through the sales funnel.
Not Knowing Your Audience
Understanding your audience is critical in creating content people care about. People want to know what you can do for them and how you can make their lives better and simpler. This should be clear and evident in the content on your website. It should connect with your target audience on a personal level and use conversational language that speaks directly to them.
Webpage Instead of Landing Page
Landing pages are an indispensable part of your marketing strategy. A landing page is a web page that allows you to capture a visitor's information through a lead-capture form. Creating landing pages allows you to target your audience, offer them something of value, and convert a higher percentage of your visitors into leads, while also capturing information about who they are and what they've converted on.
Need help revamping your marketing strategy to start creating more leads? We’re here to help. Just ask On-Target!.