Truly successful digital marketing and advertising is rooted in shortening the length of time between outreach and conversion.
For you this could mean leads, calls, opened emails, and so on, what's important to know is that every activity you undertake should have variables and those variables will tell you what works and what doesn't.
Testing can be based on content, timing, and many other variables and to understand what type of variable to use and when takes expertise.
Learn more about digital marketing tests and how they can be used.
Reaching a target market or audience actually involves more than driving someone to a piece of content based on keywords.
What do they see when they get there? Is it relevant? Does it make sense? Have you identified your core personas? The goal should always be about solving their issues and pains with messaging that cleverly and purposely lets them know you have the solution.
Taking a look at the language on your website and who it really serves is a great place to start your overall digital marketing audit.
See how the right content easily moves your audience down the sales funnel.
You want eyes on your website, products, and outreach, but how are you getting those views?
Should a PPC plan be a sole focus, or should SEO be a part of it as well? Many organizations are using analytics data more than ever before to help make those decisions. With 1 of every 2 searches containing four or more words, these insights can help you determine how and what to spend your marketing budget on.
Discover ways to spend smarter for your leads
Keep their attention with the right message at the right time.
With the rise of digital marketing comes the need for management and automation of every process behind content, outreach, and analytics. CRM's such as HubSpot and Salesforce allow your organization to create, schedule, deploy, track, and refine almost any process within digital marketing and they are only getting more robust.
Implementation of these systems isn't the challenge it used to be and can give tremendous upside once used correctly.
Learn more about CRM usage and optimization.