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EXPERIENCE RESULTS BASED DIGITAL MARKETING

DIGITAL MARKETING
FOR ALL.

UNLOCK YOUR REAL POTENTIAL.

Campaigns, content, data, and testing, it’s a lot to manage. However, to be effective you need to understand which of these elements can provide the most immediate return versus those that will elicit long term results.

These elements are essential to understanding not only your customers, but your organization and its effectiveness.
A-B-Testing

TEST AND THEN TEST AGAIN.

Truly successful digital marketing and advertising is rooted in shortening the length of time between outreach and conversion.

For you this could mean leads, calls, opened emails, and so on, what's important to know is that every activity you undertake should have variables and those variables will tell you what works and what doesn't.

Testing can be based on content, timing, and many other variables and to understand what type of variable to use and when takes expertise.

Learn more about digital marketing tests and how they can be used.

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MESSAGING INS'T JUST KEYWORDS.

Reaching a target market or audience actually involves more than driving someone to a piece of content based on keywords.

What do they see when they get there? Is it relevant? Does it make sense? Have you identified your core personas? The goal should always be about solving their issues and pains with messaging that cleverly and purposely lets them know you have the solution.

Taking a look at the language on your website and who it really serves is a great place to start your overall digital marketing audit.

See how the right content easily moves your audience down the sales funnel.

ORGANIC VS. PAID.

You want eyes on your website, products, and outreach, but how are you getting those views?

Should a PPC plan be a sole focus, or should SEO be a part of it as well? Many organizations are using analytics data more than ever before to help make those decisions. With 1 of every 2 searches containing four or more words, these insights can help you determine how and what to spend your marketing budget on.

Discover ways to spend smarter for your leads

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LIVE AND BREATHE BY YOUR CRM.

Keep their attention with the right message at the right time.

With the rise of digital marketing comes the need for management and automation of every process behind content, outreach, and analytics. CRM's such as HubSpot and Salesforce allow your organization to create, schedule, deploy, track, and refine almost any process within digital marketing and they are only getting more robust.

Implementation of these systems isn't the challenge it used to be and can give tremendous upside once used correctly.

Learn more about CRM usage and optimization.

HAVE QUESTIONS ABOUT DIGITAL MARKETING?

Choose a time below that works for you and we'll send an invite for a Zoom call to dive deeper and how we can help.