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ALL YOU NEED TO KNOW ABOUT REAL ESTATE MARKETING

SPECIALIZED METHODS
THAT SELL HOMES.

UNLOCK YOUR REAL POTENTIAL.

Selling homes in today's market is much more involved than simply putting out a sign with a phone number. It takes effort and consistency to attract buyers in a market that is becoming more and more crowded with options and floorplans of every variety. There are some key things you can do as a home builder or developer to put the odds of closing in your favor.

HOW DO YOU REACH REALTORS?

Over 92% of home buyers will use a realtor when looking for a home regardless of if they are a 1st time buyer or not.

It's also been proven that for every 1 realtor that visits your community 10 potential homebuyers will hear about it. It's of little wonder why capturing the attention of realtors greatly increases the odds of selling more homes.

Online programs, specialized outreach, and other events are just a few of the ways that forward thinking builders have marketed to realtors. These efforts build relationships with individuals and lead to better close rates overall.

Learn how to attract more realtors to your communities and developments.

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BRING IN BUYERS.

Bring in more buyers with the power of social media.

Often, builders and developers relied solely on the outreach efforts of small in-house teams to build awareness through cold calling and email campaigns that had limited reach. Today, developers and builders have been able to use the power of social media in new ways to reach buyers on their terms. These initiatives have evolved into multi-platform campaigns that generate massive levels of interest from a targeted demographic.

HOME ATTRACTION IS STILL VISUAL.

Discover ways to conduct more virtual tours.

Homebuilders have begun implementing new ways of reaching buyers with the use of technology like Matterport™ layouts and other virtual tour programs especially during the onset of the COVID-19 pandemic. This technology also includes aerial elements like drone footage to allow for better visual buy-in on a home and development before a physical tour ever takes place.

Discover ways to conduct more virtual tours.

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THE ART OF EFFECTIVE EMAIL.

Keep their attention with the right message at the right time.

For all the ways that homebuilders can market their inventory, none have been proven as effective over time as targeted email outreach. In fact, homebuilders should be sending inventory emails to realtors, customer referrals, and social media engagers multiple times per month. In addition, blog feeds and newsletters are a great way to keep a dialogue open.

Learn more ways to effectively target with email.

HAVE QUESTIONS ABOUT 
REAL ESTATE MARKETING?

Choose a time below that works for you and we'll send an invite for a Zoom call to dive deeper and how we can help.