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Over 92% of home buyers will use a realtor when looking for a home regardless of if they are a 1st time buyer or not.
It's also been proven that for every 1 realtor that visits your community 10 potential homebuyers will hear about it. It's of little wonder why capturing the attention of realtors greatly increases the odds of selling more homes.
Online programs, specialized outreach, and other events are just a few of the ways that forward thinking builders have marketed to realtors. These efforts build relationships with individuals and lead to better close rates overall.
Learn how to attract more realtors to your communities and developments.
Bring in more buyers with the power of social media.
Often, builders and developers relied solely on the outreach efforts of small in-house teams to build awareness through cold calling and email campaigns that had limited reach. Today, developers and builders have been able to use the power of social media in new ways to reach buyers on their terms. These initiatives have evolved into multi-platform campaigns that generate massive levels of interest from a targeted demographic.
Discover ways to conduct more virtual tours.
Homebuilders have begun implementing new ways of reaching buyers with the use of technology like Matterport™ layouts and other virtual tour programs especially during the onset of the COVID-19 pandemic. This technology also includes aerial elements like drone footage to allow for better visual buy-in on a home and development before a physical tour ever takes place.
Discover ways to conduct more virtual tours.
Keep their attention with the right message at the right time.
For all the ways that homebuilders can market their inventory, none have been proven as effective over time as targeted email outreach. In fact, homebuilders should be sending inventory emails to realtors, customer referrals, and social media engagers multiple times per month. In addition, blog feeds and newsletters are a great way to keep a dialogue open.
Learn more ways to effectively target with email.
