Engage More Customers Using These 5 Email Techniques

Mar 6, 2018 4:39:00 PM

   
On-Target! Makreting | Digital Marketers In Houston |

Looking to different ways to engage potential customers? You might be taking advantage of the power of email marketing when it comes to trying something new. Let’s face it — most emails are boring, leaving plenty of room for you to do something interesting and boost click-through rates. Here are a few ideas on how to spice up your emails.

 

Infuse Humor

You don't have to be the office clown to make readers smile here and there. Often times a simple pun or clever phrasing can liven up a boring email. And if you're not sure whether something is actually humorous or could potentially be offensive, run it by an honest co-worker. Need inspiration? Here are 7 boring brands that used humor to amp up their marketing.

Laughing businesswoman showing blank smartphone screen over gray background. Wearing in blue shirt and glasses. Looking at camera.

Create a Meme

I don’t always use clichés in marketing, but when I do, I create a meme. If you're not familiar, a meme is quite simply a concept, behavior, or idea that spreads, usually via the internet. Memes most commonly come in the format of visuals such as images, pictures, or videos, but they can also take the form of a link, hashtag, or a simple word or phrase. They're catchy and people love them.

boromir-email meme

 

Incorporate Video

Simply including the word “video” in an email subject line can increase open rates by as much as 13 percent, according to a study by Ascend2. Since we can’t easily embed a video in an email, the best way to share one is using a play button on top of a static image to link to video content hosted on sites like YouTube or Vimeo.

On-Target YouTube still

 

Make a Unique Offer

There are so many fun ways to incorporate an offer in your emails that goes beyond the bland discount code or buy one get one incentive. Host a competition, partner with a non-profit fundraiser, give out something for free, invite your audience to an event.

50% card with colorful background with defocused lights

Creative Design

While plain text emails have been proven to be very effective, an occasional creative email is a great way to amaze your subscribers with captivating images or a delightful design. Consider making your next email a little more adventurous with bold colors, textures or artistic imagery.

Abstract of multicolored face of an android

 

What if you had a team of experts that could help you bring your email campaign to life? Great news, our creative team is here to help. Just ask On-Target!.