With technology growing as fast as it is, some might believe email marketing is outdated in today’s world of SEO, social media, video and digital advertising. But the truth is — email marketing works. No matter how long it’s been around, it’s not even close to going extinct.

And what’s even more old fashioned than email may just be the traditional cold call. So roll this around on your tongue for a little bit… cold emailing. Have you heard of it?

Cold emailing is the next essential part of your marketing strategy. It’s a phone call that doesn’t interrupt what the receiver is doing. It’s a clear and concise message. It’s an intriguing dialog. And get this…it’s been said that cold emails can yield a 75% response rate, when done right.

Different from your typical e-blast, a cold email is casual and written specifically to the reader. Content should be conversational without losing focus on the key concern— "why should I care?"  Most importantly, a cold email is one that gets a response.

But before you go on crafting the best and the brightest cold email, first think about the strategy and support needed to properly engage your customers. Not having a well-developed marketing strategy is the quickest way to fail at any sales tactic. Great results require a plan.

Here are just a few things to consider:

• What is your value proposition?
• How will you refine your target audience?
• What does your audience care about?
• What is your plan for after you have their attention?
• Do you have supporting materials for your claims?

At On-Target! we believe that every client has a unique story to tell. A story that, with the right brand development, can resonate across all channels and leave a lasting impression. Skip the “do-it-yourself” methods and get expert guidance for your next marketing strategy, and if you're looking for help with your email marketing, just ask On-Target!