On-Target! Agency has been nominated for Best Radio Commercial at the National Sales & Marketing Awards to be held on January 19, 2016 in Las Vegas, Nevada. The Nationals℠ is presented by National Association of Homebuilders and pays tribute to superior sales as the largest competition in the nation for new-home sales and marketing professionals and communities.
On-Target! is proud to showcase their radio commercial for master-planned community, Falls at Imperial Oaks. The radio campaign highlighted aspects of the “dog-friendly” community through the voices of K9 Personalities. In result, there was a 122 percent increase in realtor traffic and 78 percent increase of home sales for the year.
“We are proud to be recognized as a national nominee, especially given the remarkable quality of work from each of the finalists who submitted,” says Scott Steiner, CEO of On-Target! Agency.
In 2014, On-Target! Agency won Best Special Promotion for a humorous twist on well-known movie posters for Maxitile Roofing.
The ceremony is one of the highlights for this year’s International Builders' Show (IBS), the premiere show for home building industry professionals —attracting more than 100,000 attendees. With this year’s nomination, On-Target! seeks to set a higher standard for innovation and creativity in marketing for the home building industry.
For over a decade, On-Target! has been Houston’s leading force in helping countless residential communities (e. g., Lakes of Bella Terra and Falls at Imperial Oaks) grow beyond developers’ wildest expectations. When it comes to knowing how to market residential communities, On-Target! leads the market with creative insight.