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Crafting a Digital Identity

When two ambitious entrepreneurs behind Sneller Custom Homes and Remodeling approached On-Target Marketing, they were in search of a robust marketing strategy capable of elevating their nascent business. With a vision to redefine home building and remodeling in their market, they recognized the necessity of establishing a strong brand presence that would not only differentiate them from competitors but also resonate deeply with their target clientele.

Targeted Appeal and Trust Building

On-Target! crafted a brand identity for Sneller Custom Homes and Remodeling that would stand out from the competition and a digital presence that would foster trust within the marketplace. This approach combined creativity with data-driven insights to accurately target and engage the ideal customer base. By identifying the design style preferences of potential clients, we created customized content that aligned with unique interests, ensuring high relevance and engagement.

Beyond these initial strategies, On-Target! committed to empowering the Sneller team with the knowledge and tools necessary to sustain and advance these tactics. They provided ongoing strategic support and guidance, ensuring that the Sneller team was well-equipped to continue engaging their target audience effectively and maintaining their competitive edge in the market. 

What We Did

  • Brand Identity Creation: We developed a distinctive logo and selected a suite of photography that accurately reflected the quality and craftsmanship of Sneller's work. This visual identity was designed to appeal directly to their target market, embodying the elegance and innovation of their projects.
  • Website Development and CRM Integration: A new, state-of-the-art website was launched, incorporating CRM functionality through HubSpot. This not only improved customer relationship management but also enhanced lead generation and conversion rates. The website's design and user experience were tailored to showcase the company's portfolio and services, making it a cornerstone of their digital marketing strategy.
  • Email Marketing Campaigns: To nurture leads and maintain engagement with past, present, and future clients, we implemented targeted email marketing campaigns. These campaigns were designed to highlight recent projects, share industry insights, and keep the Sneller brand top-of-mind.
  • Content Marketing and Guidance: Initial content marketing efforts were focused on establishing Sneller as an authority in home remodeling and custom builds. This included the creation of blog posts, social media content, and other resources to educate and engage their audience.
  • Building Trust Through Digital Messaging: To instill confidence and trust among potential clients, we refined Sneller’s online messaging to emphasize their legitimacy and reliability. Testimonials, certifications, and detailed project overviews were prominently featured, showcasing their expertise and commitment to excellence in every project.
  • Ongoing Support and Strategy Optimization: On-Target! Marketing provided continuous support, training Sneller's staff on best practices and guiding them to sustain and build upon the established marketing strategies.

Continued growth in the home building and remodeling industry

This tailored online strategy not only positioned Sneller Custom Homes & Remodeling as a leader in diverse and quality home design but also established a digital identity that resonates with their ideal clients—those seeking a builder who is not just a service provider but a visionary partner in bringing their dream home to life.

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