If you haven’t done so already, you may be considering incorporating social media into your strategic marketing plan. You’ve heard it’s a great way to generate buzz about your new developments and connect with prospects. Not only is social media a cost-effective marketing tool, it is a powerful way to generate leads.
If used properly, it can even sell a product or service.
While likes, comments and shares serve as great PR for your brand—generating web traffic is much more rewarding. Social media that increases traffic to your website invites new prospects to shop around. Here are a few simple ways to get a return on investment with social media.
Boost Your Post to a Target Audience
With billions of people on social media today, your target customers are likely there too. In order to reach your target audience, you can strategically put money behind social media ads to see more success. Facebook gives you the option to narrow an audience down to interests, behavior, location and demographic. For example, a homebuilder may target an audience based on interest in buying a new home or gated communities, proximity to product location, and an age between 35-65. They may also want to target people who have recently visited home searching sites such as Zillow or Trulia.
Make Your Content Clickable
If you don’t provide a link in your post, the content is a dead end. How are you going to get your audience moving? A clear call-to-action on your post is a lead generating machine. Examples include… RSVP Now, See why, Learn more, Find out, etc. Social media users should be directed to a web page that contains relevant, meaningful information, and invites them to shop around.
Turn The Website Visit into a Lead
Once your audience has moved to your website landing page, you have the opportunity to further nurture them down the funnel using value-adding content that could turn them into a high-quality lead. Be sure to include another clear call-to-action to move them through the sales funnel, followed by the opportunity to fill out a form. Forms will collect contact information from a visitor in exchange for an offer.
Monitor Results, Make Adjustments
By setting up a software designed to monitor and analyze web traffic, over time you will discover the content that your audiences prefer the most, the headlines and posts that deliver the highest number of clicks to your blog, and the best calls-to-action that encourage prospects to sign up and take action. This software will also allow you to see deep context and prioritize conversations with the people who matter.