Ask On-Target!
Browse articles, examples, and quick reads on branding, digital marketing, websites, advertising, and sales support for real-world businesses.
Latest posts
Search Engine Optimization
The New Search Landscape: Is SEO Dead? Far From It. With the rise of AI-powered search and tools like ChatGPT, user habits are changing, leaving many to wonder about the future...
Search Engine Optimization
Your website is often the first impression potential customers have of your business, and a poorly functioning or outdated site can cost you more than just visitors—it can damage...
Digital Marketing
In November 2020, Google announced changes to the search signals for websites based on page experience. Those changes, due to roll out in mid-June of 2021 look at the Core Web...
Digital Marketing
Negative SEO, Toxic Backlinks, Spam, they're all frowned on by Google so much so that if it's not addressed, penalties can follow. These penalties can be as severe and affect your...
Digital Marketing
Your website: it's beautiful, functional, and drives business to you every day. It also can be hiding something that you likely have never thought about, and it's harmful. Toxic...
Search Engine Optimization
In today’s digital world, websites play a crucial role in reaching out to more customers and boost sales. As per a study, it takes 0.05 seconds for users to form an opinion about...
Search Engine Optimization
68% of all online experiences begin with a search engine. Search Engine Optimization, or SEO, improves your website’s ranking in Search Engine Results Pages (SERPs) and ensures...
Search Engine Optimization
Without Search Engine Optimization (SEO), your content will languish among the millions of pages in search results. On the other hand, ranking high on the search results but with...
Digital Marketing
Search Engine Optimization
Search engine optimization has changed dramatically in the last few years. It now accommodates the way humans search as well as the type of devices they use to conduct those...
Email Marketing
User experience is at the heart of every piece of messaging and content an organization produces. Often though, that messaging and content doesn't reach expected levels of...
Search Engine Optimization
When we were first introduced to virtual assistants like iPhone’s Siri, we had fun with it. We asked silly questions like “Siri, will I win the lottery?” just to see what humorous...
Search Engine Optimization
SEO (search engine optimization) copywriting is all about writing engaging content, so Google search engine results page (SERP) ranks it high. It attracts quality organic traffic,...
Inbound Marketing
You've heard it before — the way people search online is changing, so your website content strategy needs to change too. And if your website is desperately needing a boost in...
Real Estate Marketing
AdAge recently published a helpful article that outlined the concept of SEO with B2B companies as fairly simple: get seen by the customer, draw them in, and sell them services and...
Search Engine Optimization
When is the last time you checked-in on the SEO health of your site? Has anything changed recently? Chances are it has – as Google’s search engine is always evolving, with...
Search Engine Optimization
With the number of tools out there designed to help you with SEO, there is no reason to guess at which keywords and phrases you should be using to reach new people on Google. In...
Search Engine Optimization
Everyone knows the importance of SEO. But what about optimizing your website to reach people near you? Shifting your focus to local search results (also known as Local SEO) can...
Search Engine Optimization
If the first page of Google was a real place, hands down, it would be Park Avenue – taking it’s ranks as the most prime real estate on the web. First page minimum bids for AdWords...
Search Engine Optimization
Showing up on the first page of Google means money. It’s no secret that companies pay big bank in Adwords to appear as the number one search result. After all, we’re talking about...
