Social Media
Nobody’s Listening: Breaking Through the Algorithmic Noise
When you hit “publish” on something honest, real, and meaningful, only to be met with…crickets, it can feel like a punch in the gut. You poured your heart into that post,...
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Browse articles, examples, and quick reads on branding, digital marketing, websites, advertising, and sales support for real-world businesses.
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Social Media
7 Tips to Get ‘Threading’
Alright, so you've decided to take the plunge and give Threads a whirl. Good for you! Here's a quick and dirty guide to getting started, served up with a side of wit.
Social Media
Threads: New Kid on the Social Media Block
A Survival Guide for the Social Media Fatigued Alright, buckle up, small-business owners. I know, I know, you're probably rolling your eyes at the thought of yet another Twitter...
Social Media
5 Myths Related To Social Media Marketing
Social media is a powerful medium for companies to reach out to potential audiences within seconds. As per the latest data, on average, people spend 145 minutes, or 2 hours and 25...
Social Media
How Home Services Businesses Can Compete Online.
Largely, home services businesses have subsisted through the recent pandemic, and are poised for a busy year in 2021. That's great news, but for small to medium sized...
Social Media
Pros and Cons of Social Media Marketing
According to Hootsuite, 4.66 billion people worldwide were using the internet in January 2021, up by 316 million since January 2020. The digital shift has drastically influenced...
Social Media
Top 10 Social Media Do's & Don’ts for 2021
We've all had our fair share of bad advice. Thankfully, over the years we get better and better at discerning the good from the bad. But when it comes to your social media...
Digital Marketing
Social & Video Marketing: How 2020 Changed Everything
Let's start off with the stats. According to HubSpot, in 2020, over 81% of businesses used video as a marketing tool which is up 63% from 2019. Also, Google has said that 6 out of...
Social Media
Are Facebook Marketing Results Dropping?
The way people interact on Facebook is evolving. And so are the algorithms that place your marketing content in relevant News Feeds. As of late 2019, average reach for Facebook...
Social Media
What is Facebook’s New Special Ad Category?
Facebook recently announced it is now requiring all U.S.-based housing, employment and credit advertisers to select the “Special Ad Category” option in Ads Manager when creating...
Social Media
Why Isn’t Our Social Media Following Growing?
Social media is one of the most powerful tools a brand can use to reach new customers. However, getting results is not as easy as it looks. Just because you are sharing...
Social Media
The Worst Advice You Could Get About Social Media Marketing
We've all had our fair share of bad advice. Thankfully, over the years we get better and better at discerning the good from the bad. But when it comes to your social media...
Social Media
Should My Brand Be Advertising on Instagram?
The more we hear about Instagram the more of us marketers are thinking seriously about whether it’s time to jump on the insta-bandwagon. After all, the platform boasts an...
Social Media
Facebook Hates These 5 Types of Ads
Nobody likes being rejected. Especially when you’ve put extra hours into launching an awesome ad campaign – only to see it get shut down by the world’s 2nd largest advertising...
Social Media
Which Marketing Strategies Bring in the Best Leads?
If you are following multiple best practices to attract, engage, and delight customers, how do you know which marketing strategy is achieving the best results?
Social Media
How Can I Make LinkedIn My Best Sales Tool?
LinkedIn can help you attract leads, nurture prospects, and delight customers. But sending mass connection requests and going straight for the close without building a real...
Inbound Marketing
5 Ideas to Spice Up Your Holiday Marketing Strategy
Pumpkin spice lattes are back in season, which means it’s time to put those holiday marketing tactics into full-swing. But there’s a lot of competition out there. The holiday...
Social Media
Tips for Creating Viral Content: Where to Start?
Creating a viral marketing campaign isn’t an easy or predictable achievement. However, there are scientifically proven ways you can optimize your content to perform well on social...
Social Media
Social Media is Taking Over Video and TV
Things are changing fast — people are watching less TV and more digital video on their smartphones. According to Cisco, mobile video will account for 78% of all mobile data...
Social Media
How Facebook is Making Advertising More Transparent
Facebook recently made two big announcements regarding ad transparency, along with a number of changes the past year on ad policies. The most recent updates give the public an...