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Email Marketing
The holiday season is the perfect time to engage your audience with thoughtful, creative messaging—and animated holiday cards are a standout way to do just that. At On-Target!,...
Email Marketing
Don't SPAM! Yes, rule #1 in 2023 is 'Don't SPAM!' The deluge of clutter within inboxes is the greatest barrier to your outreach. This may surprise you, or maybe not given all...
Email Marketing
Two years ago, we wrote an article about adapting your email marketing strategy, titled "Adapting Your Email Marketing Strategy." Since then, we have learned a great deal and...
Email Marketing
On-Target is proud to be recognized as one of the top Email Marketing Agencies in the nation. We know how to use this powerful tool to help our clients get ahead and stay...
Email Marketing
More of your customers are at home and in front of devices than ever, and along with that comes increases in the amount of emails they will likely see. The challenge for many...
Email Marketing
User experience is at the heart of every piece of messaging and content an organization produces. Often though, that messaging and content doesn't reach expected levels of...
Email Marketing
Your email list is similar to a revolving door. Over time, contacts will be lost due to new jobs, expiring email addresses, unsubscribes, etc. But it’s marketers jobs to make sure...
Email Marketing
Want to branch out from your “business as usual” marketing messages? Email campaigns have the power to yield $44 in ROI for every $1 spent. But to truly reap the benefits of...
Email Marketing
Don’t let social media distract you from one of the oldest and most effective marketing platforms out there. Email is still a great way to reach people, as 99% of consumers check...
Email Marketing
How can you tell if you are getting the most out of your email campaign? While platforms such as Hubspot or Mailchimp provide you with detailed analytics, these numbers mean less...
Inbound Marketing
Email is still alive and well, despite the spotlight always on the young and vibrant social media. In fact, email generates $38 for every $1 spent, which is an astounding 3,800%...
Inbound Marketing
Hubspot is king when it comes to bringing everything together in one place. Which means less hassle, more control and not to mention — a seamless alignment between marketing and...
Email Marketing
When it comes to doing Inbound marketing right, email should be a method for inspiring people to actually do something. Whether it’s to visit a website, read an article, download...
Email Marketing
At some point this year you may have come across the standard check-list on how to improve email open rates. This list probably covered tactics such as creating a sense of...
Email Marketing
Looking to different ways to engage potential customers? You might be taking advantage of the power of email marketing when it comes to trying something new. Let’s face it — most...
Email Marketing
Email subject lines can feel like the death of us marketers. In today’s busy world, we receive 121 emails per day and a whopping 33% of them go unopened. [E-Statistics] This means...
Email Marketing
There is a lot of discussion about how email is dying. Yet, even in the age of texting and social media, the ROI on email continues to outperform other marketing channels. This...
Email Marketing
For many online marketers, the holy grail is to turn every single lead into a committed long-term buyer. However, that is extremely difficult and a large portion of those reached...
Inbound Marketing
Email Marketing
With technology growing as fast as it is, some might believe email marketing is outdated in today’s world of SEO, social media, video and digital advertising. But the truth is —...
