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Browse articles, examples, and quick reads on branding, digital marketing, websites, advertising, and sales support for real-world businesses.
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Real Estate Marketing
This July, W Land Development officially broke ground on Preservation Creek—a landmark 2,900-acre master-planned community poised to redefine residential living on the west side...
Real Estate Marketing
Hottest Housing Markets in the USA The landscape of the U.S. housing market is as dynamic as it is diverse, with certain regions blazing trails ahead of others. In a recent report...
Real Estate Marketing
For real estate developers and home builders, providing immersive, 3D property tours has become an essential tool in captivating potential buyers and standing out in a competitive...
Real Estate Marketing
Who are the hottest communities in Houston Area? The latest report from the Houston Association of Realtors (HAR) reveals significant growth in home sales, particularly in...
Content Strategy
Website design is always changing, and with it come new trends for layouts, visuals and content that is meant to engage the user, but more importantly move them to conversion....
Content Strategy
Amongst the many changes in 2020, a critical one for New Home sales was that smartphone usage overtook desktop internet browsing. Yes, the smartphone has become the gateway to...
Real Estate Marketing
AdAge recently published a helpful article that outlined the concept of SEO with B2B companies as fairly simple: get seen by the customer, draw them in, and sell them services and...
Content Strategy
Great website copy sells. It goes beyond listing benefits, features or services. It refrains from using meaningless verbs and empty promises. Instead, it speaks directly to your...
Real Estate Marketing
If someone walked into your next marketing meeting and asked a simple question – what motivates the average Texas homebuyer – would your answer be backed by research or...
Real Estate Marketing
Each year the Texas Association of REALTORS® releases a report that analyzes survey data from Texans who bought or sold a home in the past year. The data has shown that the...
Real Estate Marketing
How much do you know about the people who are buying homes from your company?
Real Estate Marketing
Homebuyers today are looking for more than blog posts and great photos – they want to watch videos. In fact, 55% of people watch videos online every day. (Digital Information...
Real Estate Marketing
Social trends are impacting the way real estate developers develop and home builders build. Recent demographic trends point to more women working and not having children according...
Real Estate Marketing
You've probably asked yourself, "How can I provide information that builds trust and moves buyers to the next stage of the sales process"? You're not alone in the constant search...
Real Estate Marketing
When it comes to real estate marketing, we don’t want just any traffic to our website, we want the right traffic. We want the people who are most likely to view a property, and,...
Inbound Marketing
As a real estate developer or home builder, it is important to understand the characteristics of the people who are buying homes. A detailed overview (known as a buyer persona)...
Real Estate Marketing
A few years ago, builders relied heavily on word-of-mouth marketing to sell homes. They may have also invested a small amount of money in print and other channels, such as...
Real Estate Marketing
New homes are the fiercest category in residential real estate. And according to the 2017 Home Buyer and Seller Trends report, 92 percent of homebuyers use a real estate agent or...
Real Estate Marketing
Effective real estate marketing means not only considering the behavior of your buyer, but understanding the unique segments within your prospect market. Each segment is...
Real Estate Marketing
What are developers wasting their money on when it comes to real estate marketing? As a real estate developer, you probably already shoulder many responsibilities that require you...
