THE ULTIMATE
SALES ENABLEMENT
TACTICS GUIDE
Sales enablement isn’t a buzzword. It’s what separates the teams that hope from the ones that close. We created this Ultimate Guide to help companies looking to scale have a go to resource when looking at Sales Enablement Tactics. Because when sales enablement is done right, it doesn’t just support your team—it propels them.
Overview
+ Sales Presentations
- Sales Enablement: Company Overview Decks
- Sales Enablement: Leave-behinds
- Sales Enablement: One-pagers
- Sales Presentations-customized vertical specific
+ Visual Content
- Sales Enablement: Competitive comparison charts
- Sales Enablement: Process Flowcharts
- Sales Enablement: Sales Playbooks
- Sales Enablement: Infographics
+ Digital & Interactive Content
- SE: Digital & Interactive Content-Sales Portal
- Sales Enablement: Customer Experience Testimonial Videos
- Sales Enablement: Web-based configurators, surveys or quizzes
- Sales Enablement: Short explainer videos
- Sales Enablement: Interactive PDFs or e-brochures
+ Trade Show Tactics
- Sales Enablement: Tactics-Trade Show Tactics-Post-Show
- Sales Enablement: Tactics-Trade Show Tactics-At-Show Support
- Sales Enablement: Tactics-Trade Show Tactics-Pre-Show Tactics
+ Sales Tools & Collateral
- Sales Enablement: Pricing Sheets or solution configuration guides
- Sales Enablement: Case Studies / Client Stories
- Sales Enablement: ROI Calculators
- Sales Enablement: Call scripts aligned with buyer personas
- Sales Enablement: Email Templates
- Sales Enablement: Battle Cards
+ Training & Enablement Support
- Sales Enablement: Microlearning Content
- Sales Enablement: Quick-reference guides
- Sales Enablement: Sales Onboarding Kits
+ Content for Account-Based Sales
Overview
Sales leaders often look to On-Target! for tactical items that help their teams sell more effectively. These sales enablement materials typically fall into several categories:
Sales Presentations & Pitch Materials
It's a simple thing, really—telling your story better. At On-Target!, we believe every slide, sheet, and sentence should do more than explain. It should connect. We take your sales presentations and pitch materials and turn them into conversations that feel like they were meant just for the person across the table. Whether it's a polished deck for investors, a product one-pager that makes benefits click instantly, or a leave-behind that keeps working long after the meeting ends—we help your sales team show up with confidence, clarity, and purpose. Because when your message speaks their language, sales don't just happen—they make sense.
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Updated sales decks / pitch presentations (PowerPoint, Google Slides)
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Customized vertical-specific pitch decks for different industries
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Company overview decks for cold outreach or top-of-funnel interest
Visual Content & Infographics
People don't buy charts. They buy clarity. And that's where On-Target! comes in. We take the tangled, technical, and complex—and make it feel easy. Infographics that explain without overwhelming. Diagrams that show, not just tell. Sales playbooks that guide like a trusted map. With every flowchart, matrix, and comparison, we help your prospects see exactly how your solution fits into their world. Not in theory. In practice. Because when you give someone a clear picture of what life looks like with you in it, the decision gets a whole lot easier.
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Infographics to simplify complex processes, data, or comparisons
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Process flowcharts or solution diagrams that map out how products/services solve problems
Digital & Interactive Content
There's something powerful about giving people something they can do, not just watch. At On-Target!, we help organizations move beyond static sales tools into digital experiences that invite engagement. Interactive brochures that guide like a conversation. Short videos that show, not just say. Web tools that let customers explore solutions for themselves. Even portals that give your team the right resource at the right moment. We don't just make things look good—we make them work harder. Because when your content becomes an experience, your sales story becomes unforgettable.
Trade Show Tactics
Trade shows are a moment—a loud, busy, fleeting moment—to make a lasting impression. And at On-Target!, we make sure you don't just show up—you stand out. We craft booths that draw people in, materials that start conversations, and follow-up strategies that keep them going long after the floor clears. From banners to handouts to the story your team tells, every detail is designed to say, "We're worth your time." Because in a sea of flash and giveaways, the brands that win are the ones that feel real, ready, and remembered. That's what we do.
Sales Tools & Collateral
Selling's never been about slick talk—it's about being ready. Ready with the right message, at the right time, in the right way. That's where On-Target! shines. We help your team show up prepared—with battle cards that anticipate every objection, talk tracks that speak your buyer's language, and email templates that open doors instead of getting ignored. We build tools that make your value obvious—ROI calculators, pricing guides, and case studies that prove the point. Because when your sales team has the right tools in hand, confidence follows. And confidence? That sells.
Training & Enablement Support
A good sales team knows the product. A great one knows the story. At On-Target!, we help build the kind of training tools that stick—not in binders on a shelf, but in the minds of the people who matter. We create onboarding kits that feel like a welcome handshake, not a firehose. Quick guides that give reps exactly what they need, when they need it. Microlearning built for the real world—fast, focused, and easy to absorb. And role-play scripts that turn theory into confidence. Because when your team is trained to believe in what they're selling, customers can feel it. And that's when trust—and sales—start to grow.
Content for Account-Based Selling
When it comes to landing the big ones, one-size-fits-all just doesn't fit. At On-Target!, we help you speak to key accounts like they're the only ones in the room—because to you, they are. Personalized pitch decks that reflect their world, not yours. Custom landing pages that feel more like an invitation than a campaign. Even video intros that show you've done your homework—and then some. We help you slow down, get specific, and make every touchpoint count. Because in account-based sales, winning isn't about reaching everyone. It's about reaching someone—the right way.
