Sales Enablement Resources

Overview

+ Sales Presentations

+ Visual Content

+ Digital & Interactive Content

+ Trade Show Tactics

+ Sales Tools & Collateral

+ Training & Enablement Support

+ Content for Account-Based Sales

Sales Enablement: Interactive PDFs or e-brochures

A Story That Clicks: How On-Target! Helps You Win with Interactive PDFs and E-Brochures

Most sales content gets skimmed, then ignored. The deck’s too long. The brochure’s too dense. The message is generic. And the design? It hasn’t changed since 2014.

But every now and then, something different shows up. Something quiet. Clear. Easy to engage with. Not pushy—but personal. Not flashy—but thoughtful.

It’s an experience, not just a file.

That’s the power of an interactive PDF or e-brochure. It feels like a conversation. A self-guided story. One where the buyer can explore what matters most to them—on their time, in their way, with just the right amount of polish to say, “This company gets it.”

At On-Target!, we help B2B brands create interactive content that actually gets read—and remembered. Content that guides, rather than overwhelms. That brings clarity, not clutter. That builds momentum quietly and meaningfully.

You don’t win people over with volume. You win them over with empathy, honesty, and just enough elegance to feel like you’ve been there before.

 

What Is an Interactive PDF or E-Brochure?

Let’s start simple.

An interactive PDF or e-brochure is a digital document that lets your prospects do more than scroll. It’s built with clickable sections, embedded navigation, collapsible details, links to videos or web pages, and clean pathways through your story.

Instead of dumping everything on the page, you give readers control over the experience. Want to go deep? Click to expand. Just need a high-level overview? Stay right where you are.

It’s not a website. But it’s not static either. It’s that sweet spot between a printed brochure and a microsite—easy to send, easy to share, and easy to use in meetings, follow-ups, and lead nurture.

And yes, we optimize every one for desktop and mobile. Because the modern buyer lives on both.

 

SEO-Friendly Search Terms That May Have Brought You Here

  • “Interactive PDF design agency for B2B”

  • “sales enablement e-brochure examples”

  • “digital brochures with clickable elements”

  • “how to create an interactive sales PDF”

  • “best e-brochures for lead conversion”

If you’re here because your current collateral isn’t doing its job, we understand. You’re not alone. Static content doesn’t cut it anymore—not for complex sales cycles or high-value conversations.

That’s why we build content that moves.

 

Why Interactive Brochures Work Better

Let’s face it: buyers are busier than ever. They skim. They jump around. They want answers fast—but they don’t want to be told what to care about.

That’s what makes interactive content so powerful. It adapts. It invites exploration. It meets people where they are in the decision journey.

Whether they’re just learning about your solution, comparing vendors, or pitching you internally, a well-structured e-brochure gives them everything they need—without overwhelming them.

And here’s the secret: when they feel in control, they trust you more.

 

Where These Fit in Your Funnel

Interactive PDFs and e-brochures are incredibly flexible. We help clients use them in a variety of smart, effective ways:

  • Top-of-funnel lead magnets

  • Mid-funnel nurture content

  • Post-demo follow-ups

  • Account-specific outreach materials

  • Sales leave-behinds after meetings

  • Partner enablement tools

  • Conference or trade show digital handouts

These aren’t just “nice to have.” They’re high-performing assets that support deals, accelerate conversations, and elevate your brand.

 

What We Include in an Interactive PDF or E-Brochure

No two brochures are alike—but most of our builds include a combination of the following:

1. Clickable Navigation

A built-in menu that lets readers jump between sections—just like a mini-website.

2. Expandable Sections

Collapsible copy blocks to keep pages clean but still allow for detail when needed.

3. Interactive Icons & Buttons

Clickable elements that trigger pop-ups, video embeds, tooltips, or resource links.

4. Video Integration

We embed short videos (hosted on your platform of choice) right inside the PDF experience—no redirect required.

5. Linked CTAs

Whether it’s “Book a Demo,” “Download a Case Study,” or “Request Pricing,” we include clear, trackable calls to action.

6. Dynamic Story Flow

Not just pages of text—but a smart, guided narrative structure that leads your reader forward with intent.

7. Mobile Optimization

Yes, even PDFs can be made mobile-friendly. We test every build across devices.

 

How We Write and Design It

It starts with clarity. Before we design anything, we help you simplify the message. What’s the story? Who’s it for? What do they care about most?

Then we break it down into modular sections—so readers can explore your value in chunks, not chapters.

Next, we write it the way people speak—calm, clear, human. We keep the tone approachable. The copy skimmable. The message credible.

Then we design it to look and feel like your brand—clean layouts, on-brand color palettes, custom illustrations or iconography, and a visual rhythm that feels modern, not overwhelming.

Finally, we build and test. We make sure it works beautifully—on laptops, tablets, and phones. Whether it’s opened as a link, a download, or an attachment, your story still shines.

 

Real Results from Real Clients

A SaaS company used our interactive PDF as a post-demo leave-behind. Prospects shared it with their teams—and close rates improved by 22%. Why? Because the deck didn’t die after the meeting. It lived on. Clickable. Clear. Compelling.

A professional services firm used our e-brochure as a lead magnet. Their cost-per-lead dropped by 38% over two months—thanks to higher engagement and a lower bounce rate.

And a tech client used our dynamic product overview guide in outbound outreach. Instead of sending a one-sheet or static pitch, they sent a scrollable story. Response rates? Up. Meeting requests? Up. Pipeline? Definitely up.

When the experience is better, the results are better.

 

Why On-Target!?

We’re not just designers. We’re not just writers. We’re storytellers who understand sales. Every page, every click, every line of copy—we build it to move someone forward.

When you work with On-Target!, you get:

  • Strategic clarity – We help you define what matters and cut the rest.

  • Copy that connects – Warm, smart, confident—built for the modern B2B buyer.

  • Design that invites – Not flashy for the sake of it, but clean, sharp, and on-brand.

  • Functionality that works – Buttons, animations, and interactivity that feel intuitive.

  • Speed and support – We know your deadlines, and we don’t miss them.

We’ve built interactive content for SaaS startups, industrial brands, financial firms, and Fortune 500s. And every time, the goal is the same:

Make the message feel real. Make the content feel personal. Make the experience feel effortless.

 

Let’s Build a Better Story

Your solution is complex. But the way you explain it doesn’t have to be.

Let’s build an interactive PDF or e-brochure that turns complexity into clarity. That gives your buyers the information they need, in a format they’ll actually engage with. That supports your sales team. That sets your brand apart. That makes the difference between maybe and let’s talk.

Because sometimes, it’s not about saying more.

It’s about saying it better.

On-Target! Marketing & Advertising – Helping B2B brands create interactive PDFs and e-brochures that turn content into connection, and interest into action.