Sales Enablement Resources

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Sales Enablement: Short explainer videos

A Calm Voice in a Noisy Room: How On-Target! Helps You Win with Short Explainer Videos for Product Demos and Overviews

We live in a world where attention is fleeting. Emails are skimmed. Decks are glanced at. And most product pages get closed before the second scroll. People don’t have time to read—and frankly, most of them don’t want to.

They want to see it. Hear it. Understand it. Fast.

That’s why short explainer videos work.

They do what no block of text ever could: they show. They guide. They make the complicated feel simple. They deliver your message clearly, confidently, and in less than two minutes.

At On-Target!, we help B2B brands create short, impactful product demo and explainer videos that connect. Not just with logic, but with tone. With trust. With a rhythm that says, “Let’s not waste your time.”

 

Why Short Videos Work (Even in B2B)

Buyers today do their own research. They click. They compare. They’re halfway down the funnel before they ever talk to a rep.

And in that moment—when they land on your product page, or open your follow-up email, or scroll your LinkedIn feed—you get one shot to earn their attention.

A good explainer video turns a maybe into a meeting.

It doesn’t just show what your product does. It shows why it matters. Why it’s built the way it is. Why it solves their problem better than anything else.

And most of all? It makes people feel like they understand what you’re selling.

And understanding builds trust.

 

SEO Keywords That Might Have Brought You Here

  • “B2B product demo video services”

  • “short explainer video agency for SaaS”

  • “sales enablement video content”

  • “animated product videos for software”

  • “how to make a product overview video”

You’re here because your product is great—but it needs a better way to tell its story. That’s where we come in.

 

What Makes a Great Explainer Video?

Not every video sticks. Some ramble. Some rely on animation gimmicks. Some try to say too much—and say nothing at all.

We believe great explainer videos follow a few simple rules:

1. Keep it Short

Our rule of thumb? 60–90 seconds. Long enough to explain. Short enough to respect the viewer’s time.

2. Start with the Problem

Before you show the product, show that you understand the pain. The bottleneck. The frustration. Make the viewer nod. That’s when they start listening.

3. Use Plain Language

You don’t need to impress people with jargon. You need to make them feel smart. We write scripts that are conversational, confident, and clear.

4. Show the Value, Not the Features

It’s not about what it does—it’s about what it changes. We focus on outcomes, not interfaces.

5. End with a Clear Next Step

Every explainer video should leave the viewer knowing what to do next. Book a demo. Explore features. Talk to sales. We make that part easy.

 

Types of Explainer Videos We Create

We help clients create a range of short-form video content for different stages of the funnel:

1. Homepage or Product Page Videos

The hero video. A simple overview of what your solution does and who it’s for. Usually the first thing people see—and the reason they keep scrolling.

2. Email Embed or Social Sharing Videos

Snappy, silent-friendly, and formatted for LinkedIn or your outbound sequence. These videos catch the eye without asking for sound.

3. Sales Follow-Up Videos

Used after a meeting or demo to reinforce the message, recap value, or loop in a new stakeholder. Polished, personal, and easy to send.

4. Feature-Specific Walkthroughs

When one feature deserves its own spotlight, we create focused micro-videos—60 seconds of value on one piece of your platform.

5. Investor or Internal Use Videos

Need to pitch your product to leadership, board members, or your own team? We help you tell the story in a way that builds belief from the inside out.

 

What’s in the Video?

Every explainer we create includes:

  • A written script in your brand voice

  • Storyboards or visual outlines to match your product

  • Professional voiceover or on-screen narration

  • Custom animation or motion graphics

  • Your product UI or demo footage, cleaned and polished

  • Sound design and music that sets the right tone

  • Call-to-action framing, clickable when needed

  • Multiple formats (MP4, embed links, social versions, etc.)

We make it easy for you to use your video everywhere—website, email, LinkedIn, trade shows, and more.

 

Real Results from Real Clients

A SaaS client used our 90-second explainer on their homepage. Bounce rates dropped by 28%. Time on page went up. And most importantly? Demo requests increased.

A logistics company added one of our product walk-through videos to their outbound campaign. Engagement doubled. Response rates climbed. Their sales team said, “It’s the first time people actually get what we do.”

A cybersecurity firm used our email-optimized intro video as a warm-up to cold outreach. The results? A 45% lift in click-through rate, and five new opportunities in the first week.

The takeaway? When people see it, they believe it.

 

Why On-Target!?

We’re not just a video shop. We’re a marketing agency with deep B2B experience. We don’t just animate—we understand sales. Buyer psychology. Funnel stages. What your prospects are worried about. And what helps them say yes.

When you work with On-Target!, you get:

  • Writers who simplify without dumbing down

  • Designers who know how to guide the eye

  • Strategists who build video into the big picture

  • Producers who make your product look its best

  • A tone that feels like you—only sharper

Whether you’re selling complex software, essential services, or the next big thing, we help you show it clearly—with warmth, focus, and professionalism.

 

Let’s Help Them See What You See

Your product solves real problems. It saves time. Saves money. Makes life easier for the people who use it.

Let’s show that—not with a 20-slide deck or a wall of text, but with a video that tells the story the way people want to hear it: simple, smart, and human.

Because when you tell your story with clarity and care, you don’t just get clicks. You get conversations.

On-Target! Marketing & Advertising – Helping B2B brands create short explainer videos that turn confusion into clarity, interest into understanding, and viewers into believers.