Sales Enablement Resources

Overview

+ Sales Presentations

+ Visual Content

+ Digital & Interactive Content

+ Trade Show Tactics

+ Sales Tools & Collateral

+ Training & Enablement Support

+ Content for Account-Based Sales

Sales Enablement: Competitive comparison charts

The Power of Side-by-Side: How On-Target! Helps You Win with Competitive Comparison Charts and Feature Matrices

People don’t like to guess. They don’t want to fill in the blanks or decode what makes you different from the next guy. Especially when the stakes are high—when they’re making a decision that affects their team, their budget, or their business—they need more than a feeling. They need facts. But facts without clarity? That’s just more noise.

At On-Target!, we help you rise above the noise. We design competitive comparison charts and feature matrices that make your value obvious, your differences undeniable, and your sales conversations easier.

Because when you lay it all out clearly—what you offer, how it compares, and why it matters—your prospects don’t have to dig. They don’t have to guess. And more often than not, they stop shopping around.

In the voice of Hal Riney, we believe truth, well told, is still your greatest advantage. Our job is to help you tell that truth side-by-side—visually, plainly, powerfully.

 

Why Comparison Charts and Feature Matrices Work

We’ve all seen them—the spreadsheet-style battle cards that make our eyes glaze over. But here’s the thing: done well, a comparison chart is more than a checklist. It’s a mirror that reflects your value in contrast to your competitors. It’s a confidence-builder. A conversation starter. A tool that helps your buyers justify their decision—internally and emotionally.

Because decision-makers aren’t just choosing a vendor. They’re putting their reputation on the line. They want to feel confident. Secure. Smart. And nothing builds confidence like a visual that says: “We’ve got you—and here’s exactly how.”

 

What Makes a Great Comparison Chart?

A good comparison chart doesn’t try to say everything. It says the right things. It focuses on the criteria that actually influence decisions—and presents them in a way that feels helpful, not heavy-handed.

At On-Target!, we design feature matrices and comparison charts that are:

1. Honest

We don’t play games with checkmarks and vague language. We tell the truth—and let your strengths shine naturally.

2. Relevant

We align your features and benefits with what matters most to your buyers. Not what you’re proud of. What they care about.

3. Visually Clear

We use intuitive layouts, iconography, and color cues to make your point at a glance. No scrolling. No squinting.

4. Emotionally Smart

Yes, these are logical tools. But we still write and design with emotional drivers in mind—risk, trust, time, and return. Because features don’t win deals. Confidence does.

5. Action-Oriented

Every chart is built to support a conversation or follow-up. It’s not just a takeaway—it’s a decision-making accelerator.

 

SEO Keywords That Brought You Here

You may have searched:

  • “competitive comparison chart design”

  • “how to build a product feature matrix”

  • “sales enablement comparison chart”

  • “difference between our product and competitors”

  • “feature checklist for SaaS platforms”

If that’s the case, welcome. You’re already asking the right question: How do I help my buyers see the difference?

And that’s what we’re here to help you do—with clean, strategic visuals that speak louder than bullet points.

 

Where Comparison Charts Fit in Your Funnel

You don’t always need a feature matrix at the top of the funnel. But once the conversation gets real—when buyers are weighing options, talking to other vendors, and preparing to pitch your solution to stakeholders—that’s when these tools shine.

Here’s where we see the most impact:

Middle of the Funnel

Send it after a demo or a discovery call. It reinforces your position while your buyer is still forming opinions.

Bottom of the Funnel

Use it to help champions sell your value internally. When you're not in the room, your comparison chart speaks for you.

Sales Enablement

Arm your reps with a visual they can walk through in meetings—especially when buyers bring up competitors.

Content Marketing

Use comparison charts as downloadable assets, blog post visuals, or landing page content to educate and convert.

 

Real Results from Charts That Close

A cybersecurity firm we worked with used a side-by-side competitor chart in their follow-up emails—and increased second-call bookings by 38%. A SaaS brand dropped a three-column comparison graphic into their pricing page and cut decision time in half.

One of our manufacturing clients used a feature matrix in their RFP responses—and started winning deals that previously went cold at the contract stage. The feedback? “You made it easy to see why you were the right choice.”

This isn’t fluff. It’s function. When people can see the difference, they choose with confidence.

 

What We Include in a Custom Comparison Chart

Every company is different. Every audience is different. So we don’t offer templates—we build these tools from the ground up.

Here are some of the common components we tailor to your brand and buyer:

  • Headline and Framing Copy – We set the tone. Helpful, not boastful.

  • Clear Columns – Your brand, competitors, and often a “status quo” or DIY option.

  • Prioritized Features – No more laundry lists. We focus on what matters most.

  • Checkmarks, Ratings, or Descriptive Copy – The right balance of simplicity and detail.

  • Visual Hierarchy – Color and design elements to guide the eye and emphasize key wins.

  • Optional Notes or Proof Points – Case study callouts or customer quotes as supporting evidence.

We also provide versions for digital sharing, print, slide decks, and web embeds—because your chart should go wherever your sales story lives.

 

Why On-Target!?

We’re not just designers. We’re strategic partners who understand how sales really works—and how content supports that journey.

What makes our approach different?

  • We listen first. We’ll ask what objections you hear. Where you lose deals. What competitors claim.

  • We write like humans. Your buyers don’t want jargon. They want clarity. That’s our specialty.

  • We design for results. Every layout is built to drive a conversation or move a deal forward.

  • We play fair. No exaggerations. Just truth, positioned clearly.

  • We move fast. Because your next opportunity won’t wait for a perfect document.

We’ve helped companies across industries—tech, healthcare, manufacturing, energy—turn “we’re different” into a clear, visual message that supports growth.

 

Let’s Show Them Why You Win

Your sales team knows you’re the better choice. But knowing isn’t always enough. Prospects need to see it, feel it, and believe it.

At On-Target!, we help you show that difference—visually, powerfully, and persuasively. With competitive comparison charts and feature matrices that don’t just check boxes. They change minds.

Let’s build the tool that makes your value undeniable.
Let’s turn hesitation into clarity.
Let’s make your next deal easier to win.

 

On-Target! Marketing & Advertising – Helping B2B brands win more business with comparison charts and feature matrices that highlight what matters most.