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Sales Enablement: Customer Experience Testimonial Videos

Real People. Real Stories. How On-Target! Helps You Win with Customer Experience Testimonial Videos

People don’t believe what you say about yourself. They believe what others say about you—especially when those others sound like them. A real person. A real business. A real problem, solved. That’s the difference between a claim and a conviction.

That’s why customer testimonial videos are some of the most powerful tools in your sales and marketing toolkit. Not because they hype you up—but because they don’t. They show your impact without trying too hard. They’re proof, not promotion. Human, not scripted.

At On-Target!, we help B2B companies capture authentic customer stories—on camera, in context, and in a tone that makes people lean in. We don’t force it. We don’t overproduce it. We build testimonial videos that feel like conversations. Like trust. Like someone you’d actually listen to.

Because in business, nothing is more persuasive than a satisfied customer telling another buyer, “This worked for me.”

 

Why Testimonial Videos Work in B2B

In B2B sales, you’re not just selling a product. You’re selling a decision. A recommendation. A leap of faith. And your buyer? They’re not just weighing features—they’re managing risk.

That’s where customer testimonial videos come in.

They lower the stakes. They build confidence. They give your future customer someone to relate to. Someone to trust.

Because when they see someone in their same role, in their same industry, describing the same problems—and hear how your team helped—it doesn’t feel like a pitch. It feels like reassurance.

That’s what turns hesitation into a handshake.

 

Common Search Terms That May Have Brought You Here

  • “B2B customer testimonial video production”

  • “how to create video case studies that convert”

  • “video testimonials for SaaS companies”

  • “customer story video examples”

  • “best way to film client experience videos”

You’re likely here because you know you need more proof behind your promise. And you want to share it in a way that doesn’t feel salesy. We can help with that.

 

What Makes a Good Testimonial Video?

Not all testimonials are created equal. The best ones aren’t about flattery. They’re about honesty. The client’s voice. Their struggle. Their outcome.

We focus on making videos that feel authentic, not rehearsed. That sound like someone pulled up a chair and said, “Let me tell you what happened.”

Here’s what we believe a strong testimonial video includes:

1. A Story Arc

Every great testimonial starts with a before. What was broken? What was missing? What were they trying to solve?

Then comes the solution—your role, your service, your product.

And finally, the outcome. What changed? What got better? How do they feel about it now?

This simple narrative flow creates clarity and credibility.

2. Real Language

We don’t script your customers. We prep them, sure. We coach them. But we let them speak in their own words. Because nothing builds trust like a real voice, unfiltered and clear.

3. Contextual Detail

We ask the questions that get to the heart of the matter. Why did they choose you? What did they try before? What surprised them? What would they say to someone on the fence?

Those details create a richer story—and better results.

4. Branded, But Not Braggy

We make sure the video reflects your brand, your tone, and your values. But the star is always the customer. Their face. Their experience. Their outcome.

 

Formats and Use Cases

We build testimonial videos for all kinds of moments, platforms, and buyers. Some of the formats we specialize in include:

1. Website Homepage Testimonials

A short 30-60 second clip of a client sharing why they trust you, paired with visuals and a CTA. This anchors your brand in believability.

2. Sales Enablement Clips

Short videos that your sales team can send in follow-up emails to reinforce credibility or counter objections.

3. Case Study Video Companions

A 2-3 minute video to accompany a written case study—ideal for demo follow-ups or gated content.

4. Conference and Event Reels

Testimonial montages to use during booths, keynotes, or pitches. Nothing gets attention like real customers on-screen.

5. Social Media Spotlights

Bite-sized, subtitled snippets optimized for LinkedIn, YouTube, or email newsletters—authentic, scroll-stopping content that builds reputation over time.

 

Real Results from Real Stories

A SaaS provider used five short testimonial videos across their product pages. Bounce rates dropped. Time on page went up. But more importantly? Demos increased by 26%.

A consulting firm emailed a testimonial video to a prospect that had gone quiet. Two days later, they booked a meeting. The subject line? “Here’s what our clients say.” The video did the talking.

An industrial supplier launched a series of three testimonial videos on LinkedIn. Engagement jumped. Inbound interest grew. A VP at a major account replied to their rep with, “If they’re happy, I’m listening.”

 

How We Work

We make the process simple, respectful, and effective—because your customers are doing you a favor by going on camera. We treat their time and voice with care.

Here’s our process:

1. Planning and Storyboarding

We help identify the right customer stories to tell, based on industry, persona, and sales goals. Then we outline the story beats and interview questions.

2. Interview and Capture

We handle all the logistics—scheduling, prepping, filming (onsite or remote), and making sure your client is comfortable and confident.

3. Editing and Production

We craft the narrative, edit the footage, clean up the audio, and design the video to reflect your brand—without overshadowing the story.

4. Delivery in Multiple Formats

We provide the final videos in whatever format you need—horizontal, vertical, subtitled, short clips, full-length—ready for web, social, email, or internal use.

5. Optional Add-Ons

Need a written version of the testimonial? A companion one-pager? We can create those too.

 

Why On-Target?

We’re not chasing awards or dramatic music cues. We care about one thing: truth well told.

Our team blends storytelling, sales psychology, and digital marketing to create testimonial videos that make people feel something—and act on it.

When you work with us, you get:

  • Interviewers who make your clients feel comfortable

  • Writers who know how to pull out the best details

  • Editors who focus on clarity and flow

  • Designers who make your brand shine subtly

  • A strategy team that ties it all to your sales goals

We don’t just film nice things your customers say. We help you capture stories that move your next customer forward.

 

Let’s Help Your Clients Speak for You

You’ve done the work. Your customers are happy. Now it’s time to let their voices do the selling.

Let’s capture the stories that build trust. That show—not tell—what makes you worth listening to. Let’s give your next prospect the one thing they’re truly looking for:

Reassurance.

On-Target! Marketing & Advertising – Helping B2B brands earn trust and build momentum with customer experience testimonial videos that speak to the head and the heart.