Sales Enablement Resources

Overview

+ Sales Presentations

+ Visual Content

+ Digital & Interactive Content

+ Trade Show Tactics

+ Sales Tools & Collateral

+ Training & Enablement Support

+ Content for Account-Based Sales

Sales Enablement: Tactics-Trade Show Tactics-At-Show Support

Trade shows aren’t won with free pens and a bowl of candy. They’re won by showing up prepared—not just with materials, but with meaning. At On-Target!, we believe that every moment on the trade show floor is a chance to make a connection, to tell a better story, and to set the stage for a real relationship. That kind of presence doesn’t happen by accident. It happens by design. And that’s where we come in.

Turning Conversations into Conversions: The On-Target! Approach to At-Show Support

Trade shows are fast-paced, noisy, and unpredictable. But when your sales team is equipped with the right tools, clarity cuts through the clutter. At On-Target!, our at-show support is built to help your team show up confident, consistent, and compelling. We make sure that your message isn’t just heard—it’s remembered. Here’s how we do it.

Branded Pitch Decks and iPad Presentations That Make the Message Stick

You’ve got a few seconds to make an impression. What are you going to show them? We craft branded sales decks and tablet-friendly presentations that keep your team on-message while staying adaptable to the moment. Whether it’s a quick overview or a deep-dive demo, we design visuals that guide the conversation, answer questions before they’re asked, and make your brand feel polished, thoughtful, and ready. It’s not about impressing them with animation. It’s about clarity. Confidence. And saying just enough to get the meeting after the meeting.

One-Pagers & Leave-Behinds That Keep Working After You Say Goodbye

When the conversation ends, the materials you leave behind do the talking. We design sharp, focused one-pagers and leave-behinds that summarize what matters most—the benefits, the differentiators, the why-you. We make it easy for prospects to remember the value, share it with a colleague, and follow up. Whether printed or digital, these materials are purpose-built to continue the conversation when you’re not in the room. And that kind of follow-through? That’s what turns a quick chat into a qualified lead.

Battle Cards That Help You Handle Objections Without Breaking a Sweat

Nobody likes being caught off guard. That’s why we build custom battle cards that prepare your sales team for whatever gets thrown their way. Competitive comparisons? Objection handling? Quick-reference data points? We put it all in a clean, concise format your team can actually use on the floor. Whether it’s printed in the pocket or loaded on a phone, it’s the kind of tool that makes your reps look sharp, sound smart, and stay focused.

Giveaway Strategies That Actually Support Your Sales Funnel

Let’s be honest—most trade show giveaways collect dust. We help you do it differently. Our approach to giveaways starts with your sales goals and works backwards. What are we promoting? Who are we targeting? How can we capture the right leads and tie the giveaway to meaningful follow-up? From branded gear to digital incentives, we design experiences that grab attention and gather real interest. Every giveaway is backed by a lead capture plan that ensures your investment turns into action.

Interactive Tools That Engage, Educate, and Impress

When a prospect can see how your solution works for them—really see it—the sale gets a whole lot easier. We build interactive tools like ROI calculators, solution configurators, and diagnostic quizzes that let your booth visitors engage with your offering in a hands-on way. These tools do more than entertain. They qualify. They personalize. And they give your sales team the perfect segue into a focused, value-driven conversation.

On the Floor, It’s All About the Follow-Through

Trade shows are full of brands that look good. But the ones that close deals? They show up ready to follow through. At On-Target!, we design every piece of your at-show toolkit with purpose. Not to win Best Booth Design—but to win real attention, real trust, and real business.

The pitch decks are there to guide. The one-pagers are there to remind. The battle cards are there to reinforce. The giveaways are there to attract and track. And the interactive tools? They’re there to turn curiosity into commitment.

Because in a sea of gimmicks, the only thing that really stands out is authenticity—a brand that understands who it’s talking to, what they need, and how to help.

Why It Matters

You’re not just investing in a trade show. You’re investing in a moment—a window of time where your prospects are open, present, and looking for answers. What you do with that moment is everything. And with On-Target! as your partner, you won’t waste a second of it.

We give your sales team more than materials. We give them momentum.

Let’s Build Something That Works

If you’re tired of showing up at events with good intentions and a bag of swag, let’s change that. Let’s build a toolkit that actually helps you sell—one that feels good in your hands and makes sense to your prospects.

At On-Target!, we know the power of a well-timed pitch, a leave-behind that lingers, and a tool that turns maybe into yes. That’s what we do. That’s what we’d love to do for you.

Your next trade show doesn’t have to be just another booth. It can be a turning point. Let’s make it count.