Sales Enablement Resources

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Sales Enablement: Pricing Sheets or solution configuration guides

No Surprises, Just Clarity: How On-Target! Helps You Win with Pricing Sheets and Solution Configuration Guides

There’s a moment in every sales conversation when the temperature changes. You’ve built rapport, shown the value, handled the objections—and then the buyer asks the question that changes everything:

“So, how much does it cost?”

Now you’re not just selling an idea. You’re selling a number. A structure. A price tag. And that’s where deals are made… or stalled.

At On-Target!, we help you navigate that moment with confidence by creating pricing sheets and solution configuration guides that bring clarity, not confusion. That build trust, not tension. That make your value feel not just worth it—but understandable, predictable, and personal.

When people understand what they’re paying for—and why—it feels less like a transaction and more like a relationship.

And that’s what you want. Not just the sale, but the trust behind it.

 

Why Pricing is Where Belief Breaks (or Builds)

Let’s be honest: pricing can be the trickiest part of the sale. Go too early and you risk turning them off before they understand the value. Wait too long and they might feel like you’ve got something to hide. And once the numbers are out, you can’t take them back.

That’s why your pricing sheet—or your solution builder—needs to be more than a table of numbers. It needs to be a tool for alignment. A bridge between what you offer and what your buyer needs.

It needs to say:

“This is what it costs. This is what you get. And this is why it’s worth it.”

At On-Target!, we design and write pricing materials that help you say exactly that.

 

SEO Keywords That May Have Brought You Here

  • “B2B pricing sheet design”

  • “solution configurator guide for sales”

  • “how to present pricing to prospects”

  • “sales enablement tools for pricing clarity”

  • “pricing comparison template for B2B”

You’re not alone in looking for help with this. Pricing is where a lot of companies get stuck. But it doesn’t have to be that way. Not with the right messaging, layout, and guidance behind it.

 

What Makes a Great Pricing Sheet?

A good pricing sheet doesn’t just list your packages. It tells a story. One that positions each option clearly, highlights the value behind every dollar, and reassures your buyer that they’re in control.

Here’s what we believe every effective pricing sheet should do:

1. Be Easy to Understand at a Glance

No long explanations. No fine print. The best pricing pages or PDFs are visually organized, logically structured, and easy to scan. We make sure your buyer knows exactly what they’re looking at, even if they’re seeing it for the first time.

2. Frame the Decision

We use copy and design to help guide the buyer toward the best-fit package—without pushing, manipulating, or overwhelming them. It’s not about upselling. It’s about right-selling.

3. Reflect Real Buyer Questions

We frame pricing in terms of what people really care about: “What’s included?” “Can I scale later?” “Do I get support?” “Is there a risk?” We answer the unspoken questions.

4. Support the Sales Conversation

The best pricing materials don’t replace a conversation—they enable one. We build sheets that your sales team can walk through with ease, whether live or via email.

5. Look and Sound Like Your Brand

Your pricing page is often where prospects decide if they trust you. We make sure it sounds confident, clear, and consistent with the tone you’ve worked hard to build.

 

What Is a Solution Configuration Guide?

In complex sales, pricing isn’t just about tiers—it’s about tailoring. Some prospects need guidance to build their own solution. That’s where a solution configuration guide comes in.

It’s a simple, visual way for prospects (or your reps) to map out the pieces they need—features, services, timelines, integrations—and understand how it all comes together.

Think of it as a menu, a playbook, or a roadmap. One that makes the unknown feel manageable. One that puts the power of customization into the buyer’s hands.

We help you create configuration guides that:

  • Show how your offering scales or flexes based on needs

  • Break down modular components with pricing or value descriptions

  • Help buyers self-identify their use case or tier

  • Give your reps a tool to lead smarter solution discussions

These guides build momentum. They turn “I’m not sure what we need” into “Here’s what makes the most sense.”

 

Formats We Offer

Every sales team works differently. Every buyer processes information in their own way. That’s why we offer pricing content in multiple formats, including:

  • Tiered Pricing Tables for standard packages

  • Good/Better/Best Comparisons

  • Interactive PDFs with collapsible details or FAQs

  • Configurable Worksheets for custom solution design

  • Sales Deck Pricing Slides

  • Landing Pages with Dynamic Pricing Components

  • Pricing FAQs for buyers who need more information but aren’t ready to talk to sales

Each one is designed to support the flow of the sale—not disrupt it.

 

Real Results from Real Clarity

A cybersecurity provider we worked with used to bury pricing in the final slide of their sales deck. Prospects would pause. Conversations would stall. After we rebuilt their pricing sheet with a cleaner layout, simplified options, and a better story, their close rate jumped by 19%.

A SaaS company added a self-serve solution configurator to their website. Not only did demo bookings increase, but their sales team reported that the leads coming in were more prepared—because they already had a sense of what the solution would cost.

One industrial B2B brand used our pricing sheet to get procurement on board earlier in the sales process. Fewer surprises. Shorter sales cycles.

When buyers feel informed, they feel in control. And when they feel in control, they’re more likely to move forward.

 

Why On-Target!?

You’ve probably already built pricing materials before. You’ve got a spreadsheet, a few slides, maybe a PDF. But if it’s not helping you close deals—or worse, if it’s causing confusion—it’s time for a new approach.

Here’s what we bring to the table:

  • Strategic Discovery – We ask the right questions to understand your buyers and how they make decisions.

  • Clear, Honest Messaging – We explain value in plain language, without fluff or pressure.

  • Visual Design That Works – Not just pretty—but easy to use, read, and present.

  • Sales Enablement Insight – We know what reps need to feel confident in pricing conversations.

  • B2B Experience Across Industries – SaaS, manufacturing, consulting, energy, healthcare—you name it.

We build pricing sheets and guides that don’t just check a box. They earn trust. And that trust turns into revenue.

 

Let’s Make the Money Talk Easier

You shouldn’t dread the pricing conversation. And your buyers shouldn’t feel unsure about what they’re getting. Let’s fix that.

Let’s create pricing sheets and configuration guides that make your offer feel smart, valuable, and easy to say yes to. That take the stress out of the sale—for both sides. That reflect not just what you do, but how well you understand your buyer.

Because when people feel like you’ve thought about their needs, they think about you differently.

Let’s help them see the numbers—and feel good about what they mean.

 

On-Target! Marketing & Advertising – Helping B2B brands build trust, reduce friction, and close more deals with pricing sheets and configuration guides that make sense, sound human, and support the conversation.