Sales Enablement Resources

Overview

+ Sales Presentations

+ Visual Content

+ Digital & Interactive Content

+ Trade Show Tactics

+ Sales Tools & Collateral

+ Training & Enablement Support

+ Content for Account-Based Sales

Sales Enablement: Quick-reference guides

Say It Simply, Say It Well: How On-Target! Helps Sales Teams Win with Quick-Reference Guides and Cheat Sheets

There’s a moment in every sales conversation when hesitation creeps in. Not from the buyer—but from the rep. They’re trying to remember a feature, a stat, a detail from training. They click through tabs, flip through slides, skim a PDF… and in those seconds, something’s lost.

Momentum. Confidence. Connection.

At On-Target!, we help your sales team stay sharp in the moments that matter. We create quick-reference guides and cheat sheets that bring clarity, not clutter. That give your team the right words, right when they need them. That make selling feel less like a performance—and more like a conversation.

We believe the best tools don’t shout. They whisper the right thing at the right time. They help your people feel prepared. Quietly confident. And when you have that kind of presence, buyers notice.

 

Why Salespeople Need Cheat Sheets (Even the Good Ones)

The best salespeople aren’t the ones with photographic memories. They’re the ones who show up ready, no matter the situation. And in a world of complex solutions, shifting personas, and ever-growing product lines, even the most seasoned pros need a little support.

But let’s be honest: most sales enablement content isn’t built for the real world.

Reps don’t have time to dig through 40-slide decks or hunt down talking points buried in PDFs. They need fast, functional, one-page resources that reinforce what they already know—and fill in what they don’t.

That’s where our cheat sheets come in.

They’re not shortcuts. They’re confidence builders. And in sales, confidence closes.

 

SEO-Friendly Search Terms That Might’ve Brought You Here

  • “B2B sales cheat sheet examples”

  • “quick-reference guides for sales teams”

  • “how to create battle cards or one-pagers”

  • “sales enablement tools for fast ramp”

  • “talk tracks and messaging guides”

You’re here because your sales team needs to move fast—and speak clearly. And we’re here to help you give them the tools to do just that.

 

What Makes a Great Quick-Reference Guide?

The best cheat sheets don’t try to say everything. They say the right things—in the right order, with the right tone, and with just enough detail to keep the conversation moving.

At On-Target!, we design quick-reference tools that work in the real world: on calls, in meetings, at trade shows, or while prepping for a last-minute demo.

Here’s what we include—and why it works:

1. Clear Positioning Statements

We boil your value proposition down to a few plainspoken lines that your rep can say out loud without sounding rehearsed.

2. Buyer Persona Snapshots

We include fast facts about who the rep is talking to—what that person cares about, common concerns, and how to tailor the pitch.

3. Key Product/Service Benefits

Not just features, but what those features actually mean for the buyer. We write it the way your customer thinks, not your engineers.

4. Sample Discovery Questions

We include 3–5 open-ended questions that spark real dialogue and help reps qualify quickly.

5. Objection Responses

Short, honest replies to the objections your team hears the most. Not scripts—just helpful language that makes reps sound calm and credible.

6. Competitive Positioning

Where it makes sense, we add “what to say when they mention [Competitor X]” with tactful, truthful points of differentiation.

7. CTA Suggestions

We guide reps on how to end the conversation—whether it’s asking for the next call, a demo, or sharing a resource.

 

Types of Sales Cheat Sheets We Build

We customize every cheat sheet for your team, your product, and your process. Here are just a few common formats:

1. Persona-Based One-Pagers

Cheat sheets tailored to specific buyers—CFOs, IT leaders, Ops managers—so your reps always know what to say and what to expect.

2. Product Overview Cards

One-pagers that simplify your solution for easy recall and explanation—perfect for call prep or onboarding.

3. Objection Handling Reference Sheets

We organize common objections by category (pricing, timing, competitors, features) and provide quick, smart responses for each.

4. Vertical-Specific Positioning Guides

For teams that sell into multiple industries, we help tailor the message without reinventing the wheel.

5. Pricing and Packaging Snapshots

One-pagers that explain how your pricing model works, with tips for framing it in different sales scenarios.

6. Conversation Starters & Discovery Cards

Simple questions and talk tracks that make it easier for reps to open the call with relevance and curiosity.

 

Real Results from One-Pagers That Work

A SaaS company rolled out our persona-based cheat sheets across its SDR team. In 30 days, demo conversion rates increased by 34%. The difference? Reps knew how to talk to a VP of Finance without defaulting to generic scripts.

An enterprise IT services firm used our product overview cards in their global onboarding program. New reps were closing deals within their first 60 days—because they had tools built for the way they actually sell.

And a healthcare startup replaced their outdated “sales binder” with four one-pagers tailored to their top buyer types. Their VP of Sales called it “the most useful enablement asset we’ve ever created.”

It’s not about volume. It’s about usability.

 

Why On-Target!?

We’ve been crafting sales tools for over two decades. And we’ve seen what works—and what ends up ignored in a folder. When we create quick-reference guides, we don’t just ask what to say. We ask:

  • Who’s using this?

  • When do they need it?

  • What moment in the sales cycle does it support?

  • What are they worried about getting wrong?

Then we build something that fits naturally into their workflow.

Here’s what makes us different:

  • We write like humans. Your reps shouldn’t have to translate jargon into something they can say out loud. We do that for them.

  • We listen to your team. We ask your top performers what’s working—and what’s missing. Then we build tools that reflect real experience.

  • We design for speed. Everything is structured for quick scanning and fast recall. Bullet points. Bold headers. Icons. Real-world formatting.

  • We personalize. Your voice, your value prop, your buyer journey. This isn’t a template—it’s a custom asset that fits your world.

  • We support sales and marketing. Our cheat sheets are useful for reps and useful for marketing alignment. Because a consistent message is a powerful one.

 

Let’s Build Tools They’ll Actually Use

Your team doesn’t need more PDFs. They need better tools.

Let’s give them quick-reference guides they can rely on. That help them sound smart. Stay on message. Handle objections without freezing. And most importantly—connect with the buyer on the other end of the call.

Let’s stop asking reps to remember everything. Let’s help them focus on the conversation—with confidence.

Because when your message is clear, your team is prepared, and your story is easy to tell, good things happen.

On-Target! Marketing & Advertising – Helping B2B sales teams move faster, sound better, and close smarter with quick-reference guides and cheat sheets that actually get used.