Sales Enablement Resources

Overview

+ Sales Presentations

+ Visual Content

+ Digital & Interactive Content

+ Trade Show Tactics

+ Sales Tools & Collateral

+ Training & Enablement Support

+ Content for Account-Based Sales

Sales Enablement: Landing pages & microsite

The Quiet Power of Focus: How On-Target! Helps You Win with Mini Landing Pages and Microsites for ABM Campaigns

Most marketing says too much to too many. Big promises. Bigger headlines. A homepage trying to speak to 15 industries at once. But when you’re speaking to one—when you’ve got a single account in mind, a decision-maker on the radar, a deal worth chasing—you don’t need a billboard.

You need a whisper.

A message that feels like it was written just for them.

That’s where we come in.

At On-Target!, we help B2B brands create mini landing pages and microsites for account-based marketing (ABM) campaigns—content that doesn’t try to do everything, but does one thing beautifully: speak directly to the right person, at the right company, in the right moment.

The best persuasion isn’t about volume. It’s about honesty, timing, and a little quiet understanding. That’s what we build.

 

Why Microsites Matter in ABM Campaigns

In the world of ABM, every target account is its own story. You’ve done the research. You know their priorities. You’ve mapped their org chart, read the CEO’s latest blog post, and found just the right LinkedIn opener.

So why send them to your generic homepage?

When a high-value prospect finally clicks that email, ad, or InMail, you have one shot to show them: “We get you. We built this just for you.” A dedicated landing page—tailored to their industry, pain points, and goals—is your best chance to do just that.

These are not broad campaigns. They’re surgical. Strategic. Personal.

And they deserve content that feels the same way.

 

SEO-Friendly Search Terms That Might Have Brought You Here

  • “ABM microsite examples”

  • “mini landing pages for account-based marketing”

  • “custom web content for B2B sales campaigns”

  • “how to build personalized landing pages for target accounts”

  • “ABM campaign landing page strategy”

You’re not alone in looking for a better way to break through the noise. Personalized pages help cut through it—and we’re here to help you make them count.

 

What’s the Difference Between a Microsite and a Mini Landing Page?

Let’s clarify:

  • A mini landing page is typically a one-pager or scrollable section on your site—built specifically for one campaign or account.

  • A microsite is often a standalone URL or subdomain (e.g., [companynameforyourbusiness.com]) with multiple pages or sections—ideal for larger pursuits, RFP support, or multi-stakeholder engagement.

We help our clients determine what’s best for the account, the budget, and the timing. Then we build with purpose.

 

What We Include on a Personalized ABM Page

Every landing page or microsite is customized, but the ingredients stay consistent:

1. A Custom Headline for the Target Account

No “solutions for companies like yours.” Instead, “See how [Your Company] can help [Target Company] reduce downtime by 40% in the next six months.”

It’s specific. It’s bold. And it shows them you did your homework.

2. Pain Points Framed in Their Language

We speak directly to the business challenges that matter most to their industry, vertical, or current stage of growth. Not “generic B2B issues”—but their issues.

3. Tailored Value Propositions

We align your offering to their exact needs—operations, compliance, cost control, digital transformation, whatever their north star may be. And we present your solution as the path there.

4. Relevant Case Studies or Social Proof

We surface the one story that matches their world—not a laundry list of logos. When a healthcare company sees how you helped another healthcare company, trust builds faster.

5. Interactive Elements or Videos

We keep the experience dynamic but focused—scroll-triggered animations, short videos, or embedded calculators to bring the story to life.

6. Calls to Action That Fit the Moment

Not just “Book a demo.” But “Let’s talk about how we can do this for [Target Company].” The CTA matches the tone: personal, low-pressure, and relevant.

 

Examples of ABM Microsites and Landing Pages We’ve Built

We’ve worked across industries—tech, manufacturing, healthcare, SaaS, logistics—to build pages that support meaningful outreach.

Here’s how they’ve been used:

  • Enterprise deal pursuits – A 3-page microsite built for a Fortune 500 target with video, proposal preview, and value map

  • Vertical-specific ABM campaigns – A series of industry landing pages linked from personalized email outreach

  • Post-event follow-ups – Dedicated pages for high-value booth visitors, with tailored content recaps and sales links

  • RFP support hubs – Secure microsites that allow stakeholders to explore your solution with confidence, on their own time

  • One-to-one sales tools – Account reps use personalized URLs in cold emails or LinkedIn messages, driving attention to a page made just for them

These aren’t brochures. They’re digital conversations—quiet, focused, persuasive.

 

What Makes Our Pages Work?

There are plenty of ways to build landing pages. But what we build is different—because we’re not here to impress. We’re here to connect.

Here’s how we do it:

1. We Write Like People Speak

No jargon. No marketing fluff. Just honest, clear messaging that says, “We get you.”

2. We Focus on What Matters Most

Each page is built to deliver one clear message. One clear action. Not ten distractions.

3. We Match the Buyer’s Mindset

C-suite? We keep it high-level and strategic. Practitioner? We get into the weeds. We tailor tone, content depth, and visuals accordingly.

4. We Deliver with Speed

ABM campaigns move fast. We do too. You’ll never wait weeks for a landing page that needs to be live in days.

5. We Collaborate with Sales and Marketing

These aren’t “marketing-only” assets. We build with input from your SDRs, AEs, and account managers—because they’re the ones in the conversation.

 

Real Results from Real Pages

A logistics tech company used a series of vertical landing pages for a mid-market ABM push. Open rates jumped. Click-throughs doubled. And the sales team booked 27% more first calls compared to the previous quarter’s generic campaign.

A SaaS client built a microsite for a single $3M account pursuit. The prospect shared the page internally. It led to five meetings, three champions, and a signed deal within 45 days.

And a consulting firm built mini landing pages for their top five strategic accounts. Three of those five reached out directly. “We’ve never seen a vendor go to this level of effort,” said one of the prospects. “It made a difference.”

 

Why On-Target!?

We’re not just a design team. We’re not just copywriters. We’re sales-minded storytellers who understand what a deal feels like when it’s on the line.

When you work with On-Target!, you get:

  • Writers who research – We study the target account, not just your features.

  • Designers who prioritize clarity – Our pages look great, but they work even better.

  • Strategists who know how sales works – We align every message with your team’s outreach goals.

  • SEO smarts baked in – Even microsites benefit from keyword structure and indexing strategy.

  • Personalization that’s real – Not fake “first name” fields, but thoughtful messaging that shows you care.

We believe the best message is the one that feels like it was meant for you.

 

Let’s Make Something Just for Them

The big accounts? They’re not looking for clever. They’re looking for someone who understands.

So let’s give them something more than a pitch. Let’s build a mini landing page or microsite that feels like it was built just for them—because it was.

Let’s help them feel seen. Heard. Considered.

And when that happens? They don’t just click. They respond.

On-Target! Marketing & Advertising – Helping B2B brands break through with focused, personalized microsites and landing pages that open doors, warm leads, and turn interest into impact.