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Sales Enablement: Custom ABM Videos

A Familiar Face at Just the Right Time: How On-Target! Helps You Win with Custom Video Intros for High-Value Prospects

You don’t get a second chance to make a first impression. And in sales—especially at the enterprise level—that first impression often happens without you even being in the room.

A cold email. A LinkedIn connection. A forwarded link from a colleague. And on the other side of the screen? A decision-maker who’s seen it all before. Whitepapers. Demos. Decks. Bluster.

They’re tired of the pitch.

But what if, instead, they saw a face? Heard a name? Felt a message that was warm, personal, and made just for them?

That’s the power of a custom video intro.

At On-Target!, we help B2B brands create personalized, strategic video introductions for high-value prospects—short, tailored messages that say, “You’re not just another lead on a list. You’re someone we took the time to understand.”

People respond to people. They want something real. Something calm. Something that doesn’t feel like marketing, but like someone reaching out to help.

And that’s what a custom video intro does—when it’s done right.

 

Why Custom Video Works in B2B Sales

We live in a world of automation. Email sequences. Templates. Bots. And buyers can smell it a mile away. That’s why video—especially custom video—is such a powerful differentiator.

Video shows effort.

It shows that a real human being is on the other end of the conversation. That you’re not just trying to close a quota—you’re trying to solve a real problem, for a real person.

And that’s especially important when you're selling into key accounts. These are not click-and-convert buyers. These are people with influence, responsibility, and very little time.

A short, well-crafted video shows respect. It says, “I know you’re busy. Here’s what matters, quickly and clearly.”

It doesn’t sell. It connects.

And in sales, connection is what opens doors.

 

SEO Search Terms That Might’ve Brought You Here

  • “custom video outreach for sales”

  • “personalized video messages for key accounts”

  • “ABM video marketing strategy”

  • “how to use video in B2B prospecting”

  • “sales video intros for enterprise prospects”

If you’ve been looking for a more human way to reach your most important leads, you’re in the right place. Because we don’t just record video. We craft moments that build trust.

 

What Makes a Great Custom Video Intro?

You’ve probably seen bad ones. A webcam rant with no structure. A message that’s clearly the same for everyone. A tone that feels rushed or insincere.

At On-Target!, we approach custom videos with care and clarity. We treat them like the opportunity they are.

A great custom video intro is:

1. Short and Focused

60–90 seconds, max. No fluff. Just a warm hello, a point of connection, and a clear reason to keep talking.

2. Personalized, Not Canned

We reference the prospect’s company, their role, and their specific challenges or goals. We say their name. We show we’ve done our homework.

3. Professionally Produced (But Still Human)

We strike the balance between polished and personal. Good lighting, clear sound, on-brand visuals—without feeling overproduced or stiff.

4. Message-Driven

This isn’t a reading of a sales deck. It’s a short, strategic script—written in your voice—that speaks directly to the moment your buyer is in.

5. Branded and Integrated

We design intros that work seamlessly with the rest of your outreach: custom thumbnails, branded frames, companion email copy, and call-to-action buttons that guide next steps.

 

Use Cases for Custom Video Intros

We build custom video content to support:

  • High-value account outreach (ABM)

  • Follow-ups after cold emails or InMail

  • Post-event outreach to qualified leads

  • Re-engaging a stalled opportunity

  • Prepping a key stakeholder before a demo

  • Supporting RFP submissions

  • Sending thank-you or next-step messages after a meeting

The goal? Create a moment of recognition. A chance for the buyer to say, “This feels different. This feels real.”

 

Real Results from Real People

A cybersecurity client used our custom video intros in a pilot ABM campaign. Of the 50 videos sent, 37 were viewed, 18 triggered a follow-up reply, and 6 led to booked demos. That’s a 36% reply rate—triple what their standard outbound campaigns delivered.

A SaaS company used personalized video to reconnect with former clients. The response? “I wasn’t going to respond—but then I saw your face, and I listened.” That message led to a renewed contract worth $420K.

And a manufacturing company used our custom intros to break into a new vertical. The first video resulted in a 15-minute call with the VP of Operations—who later admitted, “Honestly, I just appreciated the effort.”

Effort gets noticed. Humanity gets remembered.

 

How We Build It

Every video intro starts with a conversation. We don’t just turn on a camera. We learn your goals, your message, and your prospect. Then we help you speak with confidence and clarity.

Here’s our process:

1. Discovery & Scripting

We gather key information about the target account, the buyer persona, and the opportunity. Then we write a script (or outline) that sounds like you—not a pitch bot.

2. Recording Options

We can help you record the video with your team—or use our on-camera talent if preferred. We coach you on tone, delivery, and timing.

3. Branding & Post-Production

We handle light editing, add logos or frames as needed, and ensure everything looks and sounds sharp.

4. Delivery & Hosting

We embed the final video into your preferred outreach tool—email platform, Vidyard, Loom, landing page, or even a custom microsite. We make it easy to send, track, and follow up.

 

Why On-Target!?

We’re not a video production house. We’re not a SaaS tool with templates. We’re a storytelling team—writers, strategists, and creatives who know how to help your brand show up with empathy, purpose, and professionalism.

When you work with On-Target!, you get:

  • Scripts that sound like you – Not like someone trying too hard.

  • Support that fits your sales cycle – Fast turnaround. Smart messaging.

  • Content that supports sales, not just marketing – Built with input from your team.

  • Design and delivery that gets noticed – Custom thumbnails, CTAs, and tracking baked in.

  • Follow-up frameworks – We give you more than the video. We help you know what to do next.

We help you show up with a face, a voice, and a story that cuts through the noise—and lands with meaning.

 

Let’s Help Them See the Real You

At the end of the day, deals are made between people. Not decks. Not landing pages. Not bots.

A good custom video says, “I see you. I understand you. And I think we can do something great together.”

Let’s build something that gives your prospect a reason to hit play. And maybe, just maybe, to hit reply.

On-Target! Marketing & Advertising – Helping B2B brands create human-first, high-impact custom video intros that build trust, spark conversations, and open the door to what’s next.